Sheranne Fairley
Assistant Professor
Telephone: (413) 545-5058
Office: SOM 236
Email: sfairley@sportmgt.umass.edu
Currently Teaching: SPORTMGT 321, SPORTMGT 697A
Previously Taught: SPORTMGT 493A, SPORTMGT 693A
Ph.D., Griffith University, Australia, 2006
B.Business (Hons), Griffith University, Australia, 1999
B.Business, Griffith University, Australia, 1998
Biography
Sheranne Fairley is an Assistant Professor in the Department of Sport Management at the University of Massachusetts Amherst where her primary research interests focus on the consumer behavior of sport fans, sport tourism, volunteerism, event management, and destination promotion. She has published her research in the Journal of Sport Management, Event Management, and has coauthored three research monologues.
She has presented her work at conferences including the North American Society for Sport Management (NASSM), the Sport Management Association of Australia and New Zealand (SMAANZ), the Council for Australian University Tourism and Hospitality Education (CAUTHE), and the Australian Marketing Institute Sport Marketing Conference. She has acted as an ad hoc reviewer for numerous journals and conferences including the Journal of Sport Management, Sport Management Review, The International Journal of Sport Marketing and Sponsorship, and the North American Society for Sport Management and the Australia and New Zealand Academy of Management annual conferences. She has served on the board of the Sport Management Association of Australia and New Zealand.
Selected Publications:more
Getz, D., & Fairley, S. (2004). Media management at sport events for destination promotion: Case studies and concepts. Event Management, 8(3), 127-139.
Fairley, S. (2003). In search of relived social experience: Group-based nostalgia sport tourism. Journal of Sport Management, 17, 284-304.
Chalip, L., & Fairley, S. (2002). Positioning the Gold Coast in International Tourist Markets. Gold Coast Tourism Visioning Project 2.1 (Part 1). Altona: Common Ground Publishing.
Harrison-Hill, T., Fairley, S., & Chalip, L. (2002). Positioning the Gold Coast in Domestic Tourist Markets. Gold Coast Tourism Visioning Project 2.1 (Part 2). Altona: Common Ground Publishing.
