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Mark McDonaldAssociate Professor
Telephone: (413) 545-5062 Email: mcdonald@isenberg.umass.edu Office: Isenberg 331
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Education:Ph.D. , University of Massachusetts at Amherst, 1996 |
Research/Teaching Interests:Sport Marketing Sport Policy |
Publications/Presentations:
Spence, Kirsty K., Hess, Daniel G., McDonald, Mark, and Beth Sheehan (2009), "Designing Experiential Learning Curricula to Develop Future Sport Leaders," Sport Management Education Journal, 3:1, 1-25.
Sheehan, Beth J., McDonald, Mark A., and Kirsty K. Spence (2009), "Developing Students' Emotional Competency Using the Classroom-as-Organization Approach," Journal of Management Education, 33:1, 77-98.
Jowdy, Beth, Mark McDonald, and Kirsty Spence (2008), "An Integral Approach to Experiential Learning: A Foundation for Event Management and Personal Development," in Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions, C. Mallen & L. Adams (eds.), Butterworth-Heinemann/Elsevier: Burlington, MA
"Developing Future Leaders: Utilizing the Leadership Development Framework (LDF) to Design Experiential Learning Curricula Across Management Programs," 2008 OBTC Conference, (with Kirsty Spence), Boston, MA.
"Measuring the Impact of Experience-Based Learning on Students' Emotional Competency Development," 2007 NCEE Conference, (with Elizabeth Jowdy), Seattle, WA.
Rohm, Andrew J., Milne, George R., and Mark A. McDonald (2006), "A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry," Sport Marketing Quarterly, 15:1, 29-39.
"Excellence in Sport Management Education: Realizing Human Potential among Sport Management Internship Students," 2006 Organizational Behavior Teaching Conference, (with Kirsty Spence & Elizabeth Jowdy), Rochester, NY.
"An Empirical Investigation into the Impact of an Experience-Based Learning Course on Students' Emotional Competency," 2006 North American Society for Sport Management, 21st Annual Conference, (with Elizabeth Jowdy), Kansas City, Missouri.
"An Exploration of the Empirical Relationship Between Transformational Leadership and Ego Development," 2006 North American Society for Sport Management, 21st Annual Conference, (with Kirsty Spence), Kansas City, Missouri.
"Making the Case for Using Case Studies in Sport Management Classrooms," 2006 North American Society for Sport Management, 21st Annual Conference, (with Jess Dixon), Kansas City, Missouri.
"Roundtable - A Discussion on "Millennials": Teaching the Post-Modern Sport Management Student," 2006 North American Society for Sport Management, 21st Annual Conference, (facilitated by Jacquelyn Cuneen), Kansas City, Missouri.
Mckelvey, Steve, McDonald, Mark, and Robert Cramer (2005), "MasterCard and Major League Baseball: Metrics for Evaluating a Most "Memorable" Promotion," Sport Marketing Quarterly, 14:4, 253-261.
Hong, J., McDonald, Mark A., Yoon, C. and Fujimoto, J. (2005), "Motivation for Japanese Baseball Fans' Interest in Major League Baseball," International Journal Sport Management and Marketing, Vol. 1, Nos.1/2, 141-154.
"Teaching the Whole Person: Using Wilber's Integral Approach to Guide Learning within Internship Experiences," 2005 Organizational Behavior Teaching Conference, (with Kirsty Spence and Elizabeth Jowdy), Scranton, Pennsylvania.
"An Integral Approach to Sport Management Internships," 2005 North American Society for Sport Management, 20th Annual Conference, (with Elizabeth Jowdy and Kirsty Spence), Regina, Saskatchewan, Canada.
"An Exploration of the Theoretical Relationship between Transformational Leadership and Stages of Ego Development," 2005 North American Society for Sport Management, 20 Annual Conference, (with Kirsty Spence), Regina, Saskatchewan, Canada.
Jowdy, Elizabeth, McDonald, Mark A., and Kirsty Spence (2004), "An Integral Approach to Sport Management Internships," European Sport Management Quarterly, 4:4, 215-233.
"The Impact of Experiential Learning Courses on Students' Emotional Competency," 2004 Sport Management Association of Australia & New Zealand (SMAANZ) Conference, (with Elizabeth Jowdy), Melbourne, Australia.
"Fields of Emotion: Exploring the 'Intangible' Meanings of Attending Intercollegiate Sporting Events," 2004 North American Society for Sport Management, 19th Annual Conference, (with Elizabeth Jowdy), Atlanta, Georgia.
"The Effects of Sport Property Relationship Marketing on Consumer Sponsorship Evaluation," 2004 North American Society for Sport Management, 19th Annual Conference, (with JinBae Hong), Atlanta, Georgia.
Lachowetz, Tony, Mark A. McDonald, William A. Sutton, and Daniel G. Hedrick (2003), "Corporate Sales Activities and the Retention of Sponsors in the National Basketball Association (NBA)," Sport Marketing Quarterly, 12:1, 18-26.
Jowdy, Elizabeth, and Mark A. McDonald (2003), "Relationship Marketing and Interactive Fan Festivals: The Woman's United Soccer Association's 'Soccer Sensation'," International Journal of Sports Marketing & Sponsorship, December/January, 295-311.
"Consumers' Sponsorship Evaluation Based on Relationship Value with a Sport Property," 2003 North American Society for Sport Management, 18th Annual Conference, (with JinBae Hong), Ithaca, New York.
Academic and Professional Activities:
Editorial Board: European Sport Management Quarterly (2003-2008).
Editorial Board: Sport Management Education Journal (2007-2008).
Editorial Board: Sport Marketing Quarterly (2004-2007)
Editorial Board: International Journal of Sports Marketing and Sponsorship (2003-2005)
Editorial Board: Sport Management Review (2003-2005).
