Mark A. McDonald

Associate Professor

Phone: (413) 545-5062
Email: mcdonald@sportmgt.umass.edu
Office: SOM 236
Currently Teaching: SPORTMGT 480, SPORTMGT 499D
Previously Taught: SPORTMGT 491H, SPORTMGT 492H/594B, SPORTMGT 680, SOM 845

Ph.D. , University of Massachusetts at Amherst, 1996
M.S., University of Massachusetts at Amherst, 1991
M.B.A., Tulane University., 1988
B.A., Warren Wilson College, 1985

Biography: | more

Mark A. McDonald has published journal articles in the Journal of Sport Management, Sport Marketing Quarterly (SMQ), and the International Journal of Sports Marketing and Sponsorship (IJSMS). He served as co-editor for the special SMQ issue on "Relationship Marketing in Sport" and is on the editorial boards for the European Sport Management Quarterly and Sport Management Education Journal...

Selected Publications: | CV

McDonald, Mark A. and George R. Milne (1999), Cases in Sport Marketing. Jones and Bartlett, Publishers: Sudbury, MA. 0-7637-0863-1 [translated and published in Korea by KPI Publishing Company (2000)]

Milne, George R. and Mark A. McDonald (1999), Sport Marketing: Managing the Exchange Process, Jones and Bartlett, Publishers: Sudbury, MA. 0-7637-0873-9. [translated and published in Japan by Tuttle - Mori Agency (2000)]

McDonald, Mark A., George R. Milne, and JinBae Hong (2002), “Motivational Factors for Evaluating Sport Spectator and Participant Markets,” Sport Marketing Quarterly 11:2, 100-113.

Current Courses:

SPORTMGT 480 Sport Management Policy
SPORTMGT 492H / 594B S-Sport Event Management

Academic and Professional Activities:

Editorial board member, European Sport Management Quarterly
Editorial board member, Sport Management Education Journal

Awards:

NASSM Research Fellow (2002)
CFNR Outstanding Teaching Award (1997/98)