Mark H. McCormack Department of Sport Management at Isenberg

Mark McDonald

Associate Professor

 

Telephone: (413) 545-5062

Email: mcdonald@isenberg.umass.edu

Office: Isenberg 331

 

View CV (pdf)


Education:

Ph.D. , University of Massachusetts at Amherst, 1996
M.S., University of Massachusetts at Amherst, 1991
M.B.A., Tulane University., 1988
B.A., Warren Wilson College, 1985

Research/Teaching Interests:

Leadership Development

Leadership

Experiential Learning


Publications:

Sheehan, Beth J. and Mark A. McDonald (2011), "An Examination into the Impact of an Experience-Based Course on Students' Emotional Competency Development," Sport Management Education Journal, 5:1, 44-64.


McDonald, Mark, Spence, Kirsty, and Beth Sheehan (2011), "Classroom-as-Organization: An Integral Approach," Journal of Integral Theory and Practice, 6:2, 67-81.

 

Spence, Kirsty K. and Mark McDonald (2010), "Linking Developmental Action Logics to Transformational Leadership Behaviors," Journal of Integral Theory and Practice, 5:4, 94-111.


Spence, Kirsty K., Hess, Daniel G., McDonald, Mark, and Beth Sheehan (2009), "Designing Experiential Learning Curricula to Develop Future Sport Leaders," Sport Management Education Journal, 3:1, 1-25.


Sheehan, Beth J., McDonald, Mark A., and Kirsty K. Spence (2009), "Developing Students' Emotional Competency Using the Classroom-as-Organization Approach," Journal of Management Education, 33:1, 77-98.


Rohm, Andrew J., Milne, George R., and Mark A. McDonald (2006), "A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry," Sport Marketing Quarterly, 15:1, 29-39.


Mckelvey, Steve, McDonald, Mark, and Robert Cramer (2005), "MasterCard and Major League Baseball: Metrics for Evaluating a Most "Memorable" Promotion," Sport Marketing Quarterly, 14:4, 253-261. 


Hong, J., McDonald, Mark A., Yoon, C. and Fujimoto, J. (2005), "Motivation for Japanese Baseball Fans' Interest in Major League Baseball," International Journal Sport Management and Marketing, Vol. 1, Nos.1/2, 141-154.


Jowdy, Elizabeth, McDonald, Mark A., and Kirsty Spence (2004), "An Integral Approach to Sport Management Internships," European Sport Management Quarterly, 4:4, 215-233.


Lachowetz, Tony, Mark A. McDonald, William A. Sutton, and Daniel G. Hedrick (2003), "Corporate Sales Activities and the Retention of Sponsors in the National Basketball Association (NBA)," Sport Marketing Quarterly, 12:1, 18-26.


Jowdy, Elizabeth, and Mark A. McDonald (2003), "Relationship Marketing and Interactive Fan Festivals: The Woman's United Soccer Association's 'Soccer Sensation'," International Journal of Sports Marketing & Sponsorship, December/January, 295-311.


Jowdy, Elizabeth, and Mark A. McDonald (2002), "The FUTURES Golf Tour Case Study: Sponsorship Sales and Eduselling," Sport Marketing Quarterly, 11:4, 249-252. 


Jowdy, Elizabeth and Mark A. McDonald (2002), "Tara Nott Case Study: Celebrity Endorsements and Image Matching," Sport Marketing Quarterly, 11:3, 197-200. 


McDonald, Mark A., George R. Milne, and JinBae Hong (2002), "Motivational Factors for Evaluating Sport Spectator and Participant Markets," Sport Marketing Quarterly, 11:2, 100-113.


Lachowetz, Tony, William A. Sutton, Mark A. McDonald, Rodney Warnick and John Clark (2002), "Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)," International Journal of Sports Marketing & Sponsorship, 3:4, 403-427.

 

Presentations:

"Fantasy Football: A Model for the Metamorphosis of Customary Consumer Experiences Through Sociotechnical Consumption," 2013 AMA Winter Marketing Educators' Conference, (With Mujde Yuksel & George Milne).


McDonald, Mark A. (2012), "Experiential Learning: An Integral Perspective," The University Nine of July (UNINOVE), Sao Paulo, Brazil.


McDonald, Mark A. (2012), "Challenges to Sport Management Education in Brazil," (Panel with Nefertitti Walker), The University Nine of July (UNINOVE), Sao Paulo, Brazil.


McDonald, Mark A. (2012), "State of Sport Management Research & Education," The Covinus University Sport Research Center of Institute of Business Economics, Budapest, Hungary.


Yuksel, Mujde, Milne, George, and Mark McDonald, "A Metamorphosis of Fandom: Is Fantasy Football Creating Conflict Between Fantasy Teams and Actual NFL Teams Through Co-Creation Opportunties?" 2012 North American Society for Sport Management, Seattle, Washington.


McDonald, Mark A., Dixon, Jess, and Chad McEvoy, "Roundtable: Writing Case Studies in Sport Management," 2012 North American Society for Sport Management, Seattle, Washington.


McDonald, Mark A. (2011), "Sport Participants and Spectators as Co-Creative Consumers," 1st International Congress on Sport Economics and Management, Ege University, Izmir, Turkey.


McDonald, Mark A. (2011), "Sport Spectatorship and Participation: An Overview," Sport Management Department, Seoul National University, Seoul, South Korea.


McDonald, Mark A. (2011), "Sport Spectators as Co-Creators of the Consumption Experience," Sport Management Program, Incheon University, Incheon, South Korea.


McDonald, Mark A. (2011), "Sport Spectator Industry in the United States," Sport Marketing Department, Daegu University, Daegu, South Korea.


McDonald, Mark A., "Topics and Methodologies in Teaching Scholarship," 2010 North American Society for Sport Management. Past-President's Workshop, Tampa, Florida.


"Incorporating an Integral Approach to Experiential Education: A New Foundation to Expand and Deepen Learning," 2009 National Society for Experiential Education (NSEE) Conference, (with Beth Sheehan & Kirsty Spence), Dallas, TX.


"Applying RBV Analysis to MLB: Investigating the Impact of Non-Human Resources on Performance," 2009 North American Society for Sport Management, (with Jess Dixon), Columbia, South Carolina.


"Developing Future Leaders: Utilizing the Leadership Development Framework (LDF) to Design Experiential Learning Curricula Across Management Programs," 2008 OBTC Conference, (with Kirsty Spence & Dan Hess), Wellesley, MA.


"Measuring the Impact of Experience-Based Learning on Students' Emotional Competency Development," 2007 NSEE Conference, (with Elizabeth Jowdy), Seattle, WA.


"Developing Students' Emotional Competency Through an Experience-Based Learning Course," 2007 OBTC Conference, (with Beth Jowdy & Kirsty Spence), Malibu, CA.


"Excellence in Sport Management Education: Realizing Human Potential among Sport Management Internship Students," 2006 Organizational Behavior Teaching Conference, (with Kirsty Spence & Elizabeth Jowdy), Rochester, NY.


"An Empirical Investigation into the Impact of an Experience-Based Learning Course on Students' Emotional Competency," 2006 North American Society for Sport Management, (with Elizabeth Jowdy), Kansas City, Missouri.


"An Exploration of the Empirical Relationship Between Transformational Leadership and Ego Development," 2006 North American Society for Sport Management, (with Kirsty Spence), Kansas City, Missouri.


"Making the Case for Using Case Studies in Sport Management Classrooms," 2006 North American Society for Sport Management, (with Jess Dixon), Kansas City, Missouri.


"Roundtable - A Discussion on "Millennials": Teaching the Post-Modern Sport Management Student," 2006 North American Society for Sport Management, (facilitated by Jacquelyn Cuneen), Kansas City, Missouri.


Jowdy, Elizabeth, Spence, Kirsty and Mark A. McDonald, "An Integral Approach to Sport Management Internships," 2005 North American Society for Sport Management, Regina, Saskatchewan, Canada.


Spence, Kirsty and Mark A. McDonald, "An Exploration of the Theoretical Relationship Between Transformational Leadership and Stages of Ego Development," 2005 North American Society for Sport Management, Regina, Saskatchewan, Canada.


Jowdy, Elizabeth and Mark A. McDonald, "Fields of Emotion: Exploring the 'Intangible' Meanings of Attending Intercollegiate Sporting Events," 2004 North American Society for Sport Management, Atlanta, Georgia.


Hong, JinBae and Mark A. McDonald, "The Effects of Sport Property Relationship Marketing on Consumer Sponsorship Evaluation," 2004 North American Society for Sport Management, Atlanta, Georgia.


Hong, JinBae and Mark A. McDonald, "Consumers' Sponsorship Evaluation Based on Relationship Value with a Sport Property," 2003 North American Society for Sport Management, Ithaca, New York.


McDonald, Mark A., James Gladden and David Shilbury, "Roundtable - Strategic Management: Adding a New Dimension to Sport Management," 2002 North American Society for Sport Management, Canmore, Alberta.

Academic and Professional Activities:

Editorial Board: Journal of Global Scholars of Marketing Science (2012 to present)


Associate Editor: Sport Management Education Journal (2009 to 2011).


Editorial Board: Sport Management Education Journal (2007 to 2009).


Editorial Board: European Sport Management Quarterly (2001 to 2010).


Editorial Board: Sport Marketing Quarterly (2004 to 2007)


Editorial Board: International Journal of Sports Marketing and Sponsorship (2000-2005)


Editorial Board: Sport Management Review (2001-2005).