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Kevin FiloAssistant Professor
Email: kfilo@sportmgt.umass.edu Office: SOM 236 |
Education:PhD., Griffith University, 2008 M.Ed., University of Texas at Austin, 2004 B.A., University of Wisconsin - Madison, 1998 |
Research/Teaching Interests:Charitable Cause/Sport Event Internet Marketing Communication and Sport Events
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Publications/Presentations:
Filo, K., Funk, D.C., & O'Brien, D. (In Press). The meaning behind attachment: Exploring camaraderie, cause, and competency at a charity sport event. Journal of Sport Management
Filo, K., Funk, D.C., & Hornby, G., (2009). The role of website content on motive and attitude change for sport events. Journal of Sport Management, 23(1), 21-40.
Filo, K., Funk, D.C., & O'Brien, D. (2008). It's really not about the bike: Exploring attraction and attachment to the events of the Lance Armstrong Foundation. Journal of Sport Management, 22(5), 501-525
Filo, K., Funk, D.C., & Alexandris, K. (2008). Exploring the role of brand trust on the relationship between brand associations and brand loyalty in sport and fitness. International Journal of Sport Management and Marketing, 3(1/2), 39-57.
Filo, K. (2008). The contribution of cause: The role of charity in attachment to sport events. Applied Research in Coaching and Athletics, 23, 213-236.
Filo, K., & Funk, D.C. (2005). Congruence between attractive product features and virtual content delivery for internet marketing communication. Sport Marketing Quarterly, 14, 112-122.
Filo, K. & Beaton, A.A. (In Press). Sport and New Media. In D. Shilbury, H. Westerbeek, S. Quick, & D. Funk (Eds.), Strategic Sport Marketing (3rd Edition). Crows Nest: Allen & Unwin.
Filo, K. & Funk, D.C. Making a difference: Social change through charity sport event participation. Presented at SMAANZ 2008, Fremantle, Australia. November 2008.
Filo, K., Funk, D.C., & O'Brien, D. The influence of social responsibility on sport tourists. Presented at CAUTHE 2008, Gold Coast, Australia. February 2008.
Filo, K., Funk, D.C., & Neale, L.G. Corporate social responsibility and sport event sponsorship. Presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand. December 2007.
Filo, K., Funk, D.C., & O'Brien, D. The influence of charity on motivation for participation in sport events. Presented at Sport Management Association of Australia and New Zealand 2007, Auckland, New Zealand. December 2007.
Filo, K. & Funk, D.C. The contribution of cause: The role of charity in attachment to charity sport events. Presented at Sport Marketing Association V, Pittsburgh, USA. November 2007.
Filo, K., Funk, D.C., & O'Brien, D. An examination of motivation for participation in charity sport events. Presented at CAUTHE 2007, Sydney, Australia. February 2007.
Filo, K & Funk, D.C. Exploring the role of brand trust on the relationship between brand associations and brand loyalty in sport and fitness. Presented at Sport Marketing Association IV, Denver, USA. November, 2006
Filo, K. & Funk, D.C. The role of internet content for creating attraction to sporting events. Presented at Sport Marketing Association IV, Denver, USA. November, 2006.
Filo, K. & Funk, D.C. The internet as a pull medium: Impact on consumer attitude, push motives, and behavioural intent in sport event tourism. Presented at CAUTHE 2006, Melbourne, Australia. February 2006.
Filo, K., & Funk, D.C. Congruence between attractive product features and virtual content delivery for internet marketing communication. Presented at Sport Marketing Association II, Memphis, USA. November, 2004.
Grants and Distinctions:
2008 Excellence in Sports Marketing, Best Paper Award. Sport Marketing Association International Conference, July 2008
Outstanding Sport Marketing Quarterly Article for Volume 14(2005) for Filo, K., & Funk, D.C. (2005). Congruence between attractive product features and virtual content delivery for internet marketing communication. Sport Marketing Quarterly, 14, 112-122.
2003 Alderson Award Winner for Excellence in Graduate Student Teaching at University of Texas-Austin
