Jay Gladden
Associate Dean, ISOM, and Associate Professor
Phone: (413) 545-5063
Email: jgladden@sportmgt.umass.edu
Office: SOM 236
Currently Teaching: SPORTMGT 210
Previously Taught: SPORTMGT 321, SPORTMGT 623
Ph.D., University of Massachusetts-Amherst, 1997
M.A., The Ohio State University, 1991
B.A., DePauw University, 1988
Biography: | more
James M. Gladden, Ph.D. is an Associate Professor of Sport Management at the University of Massachusetts. Dr. Gladden conducts research in the areas of sport brand management, athletic fundraising, sport sponsorships, and cause-related sport marketing...
Selected Publications: | more
Gladden, J.M., Mahony, D.F., & Apostolopoulou, A. (2005) “Toward a Better Understanding of College Athletic Donors: What are the Primary Motives?” Sport Marketing Quarterly 14 (1): 18-30.
Gladden, James M. and Daniel C. Funk (2001). “Understanding Brand Loyalty in Professional Sport: Examining the Link between Brand Associations and Brand Loyalty. The International Journal of Sports Marketing and Sponsorship, 3 (1), 45-69.
Gladden, James M., Irwin, Richard L., and William A Sutton (2001). “Managing North American Major Professional Sport Teams in the New Millennium: Building, Sharing, and Maintaining Equity.” Journal of Sport Management 15 (4), 297-317.
Current Courses:
SPORTMGT 321 Sport Marketing
SPORTMGT 623 - Sport Marketing
SPORTMGT 693A - Applied Sport Marketing Research
Academic and Professional Activities:Selected Publications: | more
Editorial Board Work
• Associate Editor, Sport Marketing Quarterly (2004-2006)
• Secretary, North American Society for Sport Management (2003-2005)
• Editorial Board, Sport Marketing Quarterly (2001-2003, 2007)
• Editorial Board, International Journal of Sport Marketing and Sponsorship (2001-2005)
• Editorial Board, Sport Management Review (2003-2007)
• Editorial Board, Journal of Sport Management (2004-2007)
• Off the Press Editor, Journal of Sport Management (2005-07)
• Ad hoc reviewer, Journal of Sport Management (2000-02)
• Ad hoc reviewer, International Journal of Sports Marketing and Sponsorship (2000-2001)
• Ad hoc reviewer, Sport Management Review (2002)
