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Isenberg School of Management Department of Sport Management

Carol A. Barr

Associate Dean for Undergraduate Programs; Associate Professor

Telephone: (413) 545-5065
Email: cbarr@sportmgt.umass.edu
Office: SOM 206
Currently Teaching: SPORTMGT 210
Previously Taught: SPORTMGT 323, SPORTMGT 636

Ph.D., University of Massachusetts Amherst, 1994
M.S., University of Massachusetts Amherst, 1991
B.S., University of Iowa, 1983

Biography: | more

Dr. Carol A. Barr is Associate Dean for Undergraduate Programs for ISOM. She was formerly an Associate Professor and Associate Department Head in the Department of Sport Management at the University of Massachusetts Amherst. She received her B.S. in Athletic Administration from the University of Iowa, and M.S. and Ph.D. in Sport Management from the University of Massachusetts Amherst. Dr. Barr teaches undergraduate and graduate courses in the areas of College Athletics, Event Sponsorship, Event Management, and Organizational Behavior and Development...

Selected Publications: | more

Masteralexis, L.P., Barr, C.A., & Hums, M.A. (Eds.) (1998). Principles and Practice of Sport Management. Gaithersburg, MD: Aspen Publishers, Inc.

Covell, D. & Barr, C.A. (2001). The ties that bind: Presidential involvement with the development of NCAA Division I initial eligibility legislation. Journal of Higher Education. 72(4), p. 414-452.

Barr, C.A., McDonald, M.A., & Sutton, W.A. (2000). Collegiate sport marketers: Job responsibilities and compensation structure. International Sports Journal, 4(2), p. 64-77.

Current Courses:

SPTMGMT 323 College Athletics
SPTMGMT 491 Sport Event Sponsorship

Academic and Professional Activities:

Digest Editor, Journal of Sport Management
Editorial board member, Journal of Sport Management
Ad hoc reviewer for European Sport Management Quarterly, Sport Marketing Quarterly

Consulting Activities:

Title IX Consultant to various collegiate and scholastic athletic departments.

Photo: Carol A. Barr - Associate Professor

Research and Teaching Interests

Management issues within collegiate athletics
Gender equity/Title IX
Sport event management and sponsorship


Field of Expertise

Collegiate athletic administration and gender equity in sport.