Steve McKelvey
Assistant Professor
REFEREED JOURNAL ARTICLES (Published) Cont.
McKelvey, S. & Grady, J. (2004). An analysis of the ongoing global efforts to combat ambush marketing: Will corporate marketers ‘take the gold’ in Greece?” Journal of Legal Aspects of Sport, 14(2), 190-220.
McKelvey, S. (2002, Winter). “Commercial “Branding”: The final frontier or false start for athletes’ use of temporary tattoos as body billboards,” Journal of Legal Aspects of Sport (publisher error cites as 13(1), Winter 2002, 1-37).
REFEREED JOURNAL ARTICLES (Under Review)
McKelvey, S. & Grady, J. Sponsorship program protection strategies: Are event organizers outmaneuvering ambush marketers? Journal of Sport Management Special Issue.
McKelvey, S. & Cobbs, J. The Practice of Brand Extension through Licensing: The Spalding Challenge. Sport Management Review.
PEER-REVIEWED CASES STUDIES IN REFEREED JOURNALS
McKelvey, S., McDonald, M., and Cramer, R. (2005). MasterCard and Major League Baseball: Metrics for measuring a most ‘memorable’ promotion. Sport Marketing Quarterly, 14(3), 254-262.
McKelvey, S. (2006). Coca-Cola vs. PepsiCo -- A “super” battleground for the cola wars? Sport Marketing Quarterly, 15(2), 114-123.
PEER-EDITED COLUMNS IN REFEREED JOURNALS
McKelvey, S., (2006). “Dawg Pound” decision provides guidance for fan group-related trademarks (Sport Marketing and the Law column). Sport Marketing Quarterly, 15(3), 181-183.
McKelvey, S. & Epstein, A. (2006). “Beerman” served a cold response from Tenth Circuit (“Sport Marketing and the Law” column), Sport Marketing Quarterly, 15(1), 50-52.
McKelvey, S. (2005). Sport celebrities and the right of publicity take a new “Twist” (“Sport Marketing and the Law” column), Sport Marketing Quarterly, 14(3), 188-189.
McKelvey, S. (2004). MMAA v. Netfire: “March Madness” protection strengthened for NCAA (“Sport Marketing and the Law” column), Sport Marketing Quarterly, 13(2), 117-119.
McKelvey, S. (2003). Unauthorized Use of Event Tickets in Promotional Campaign May Create New Legal Strategies to Combat Ambush Marketing: NCAA v. Coors (“Sport Marketing and the Law column), Sport Marketing Quarterly, 12(2), 117-118.
Interview, Glenn Horine, Executive Vice President, Arena Football League, in Sport Marketing Quarterly, 13(4), 2004, 177-179.
Interview, Chuck Steedman, Senior Director of Business Services, New England Sports Ventures, Inc. in Sport Marketing Quarterly, 13(1), 2004, 5-6.
REFEREED CONFERENCE PRESENTATIONS:
McKelvey, S. & Grady, J., Trademark protection for color schemes: A Smack-down victory for collegiate licensing. 20th Annual Sport and Recreation Law Association (SRLA) conference (University of North Carolina, March 2007).
McKelvey, S. & Grady, J., You Can Host the Games But … Exploring the use of the ambush marketing protection requirements in the host city./country bid process for major sporting events, 4th Annual Sport Marketing Association Conference (Denver, Nov. 2006).
McKelvey, S. & Sandler, D. Ambush Marketing: Does Involvement in the ING New York City Marathon affect attitude? 4th Annual Sport Marketing Association Conference (Denver, Nov. 2006).
McKelvey, S., “From Fantasy Games… To ‘The Big Game”: Gray areas at the nexus of sport marketing and the law,” Academy of Legal Studies in Business, 81st Annual Meeting (St. Petersburg, FL, August, 2006).
Southall, R., Dick, R., & McKelvey, S., “Theory and practice in action: Experiential learning in sport sales training. 21st Annual North American Society for Sport Management Conference (Kansas City, June 2006)
McKelvey, S. & Sandler, D., “Do participants care more than spectators: Assessing sponsorship recall and recognition levels and attitudes toward ambush marketing among participants of the 2005 ING New York City Marathon. 21st Annual North American Society for Sport Management Conference (Kansas City, June 2006)
McKelvey, S., “Mud Hen Baseball v. Mud Hen Coffee: Can consumer confusion analysis factors trump strong-arm trademark infringement claims?” 19th Annual Sport and Recreation Law Association Conference (Albuquerque, NM, March 2006).
McKelvey, S., “Ambushing ‘The Big Game’: Analyzing the National Football League’s avenues of legal recourse,” 3rd Annual Sport Marketing Association Conference (Phoenix, November 2005).
McKelvey, S. & Sandler, D., “Assessing event participant attitudes toward ambush marketing,” 3rd Annual Sport Marketing Association Conference (Phoenix, November 2005).
Grady, J., McKelvey, S., & Clement, A., “A new ‘twist’ in the evolving debate between the right of publicity and the First Amendment,” 18th Annual Sport and Recreation Law Conference (Virginia Beach, VA, March 2005).
McKelvey, S. & Moorman, A., “Bush-whacked: An analysis of the legal issues surrounding President Bush’s unauthorized use of ‘Olympics’ in campaign advertising,” 18th Annual Sport and Recreation Law Conference (Virginia Beach, VA, March 2005).
McKelvey, S., & Dudukovich, J., “Legal and practical issues in negotiating ambush marketing protection clauses into sponsorship contracts,” 2nd Annual Sport Marketing Association Conference (Memphis, TN, November 2004).
Grady, J. & McKelvey, S., “Using trademark and the right of publicity to protect an athlete’s image,” 2nd Annual Sport Marketing Association Conference (Memphis, TN, November 2004).
Clement, A., Grady, J., McKelvey, S., & Moorman, A., “The relationship between intellectual property law and sport marketing,” 19th Annual North American Society for Sport Management Conference (Atlanta, June 2004)
McKelvey, S., “Sponsors have the hammer, now use it!: Examining the Need for Stronger Contract Provisions to better Protect Sponsor Investments.” Annual Sport and Recreation Law Association Conference (Las Vegas, March 2004).
McKelvey, S., & Gladden, J., “Examining the Attitudes of Sports Fans Toward the Involvement of Casinos and Lotteries as Sponsors of Sport Organizations,” 19th Annual North American Society for Sport Management Conference (Atlanta, June 2004).
McKelvey, S., “Unauthorized use of event tickets in ambush marketing campaigns: Will NCAA v. Coors resolve the sport marketers’ debate?,” 18th Annual North American Society for Sport management Conference (Ithaca, NY, June, 2003).
McKelvey, S., & Gladden, J., “An Exploration of Corporate Sport Marketers Assessment of Ambush Marketing,” 1st Annual Sport Marketing Association Conference (Gainesville, FL, November 2003).
Grady, J. & McKelvey, S., “Current Trends in the Use and Viability of Disclaimers as a means of alleviating consumer confusion: Is the “legal loophole” closing for ambush marketers? 1st Annual Sport Marketing Association Conference (Gainesville, FL, November, 2003).
BOOK CHAPTERS
McKelvey, S. & Masteralexis, L.P., “Legal Aspects of Sport Marketing,” in Sport Marketing, 3d Ed. Bernard Mullin, Stephen Hardy, William Sutton (eds)., Champaign, IL: Human Kinetics (2007), pp. 429-450.
McKelvey, S., “Sport Sales,” in Principles and Practice of Sport Management, Lisa P. Masteralexis, Carol A. Barr, and May A. Hums (eds), Gaithersburg, MD: Aspen Publishers (2005), pp. 295-309.
McKelvey, S., “Sport Sponsorship,” in Principles and Practice of Sport Management, Lisa P. Masteralexis, Carol A. Barr, and May A. Hums (eds), Gaithersburg, MD: Aspen Publishers (2005), pp. 313-339.
PUBLICATIONS IN NON-REFEREED JOURNALS
McKelvey, S. & Grady, J. (2006, Fall). Missouri court fashions new “Twist” on athletes’ right of publicity. Entertainment and Sports Lawyer, 24(3), 1, 26-28.
McKelvey, S. & Grady, J. (2004, Winter).“Ambush Marketing: The Legal Battleground for Sport Marketers,” Entertainment and Sports Lawyer, 21(6), 8-15.
Cohen, M. & McKelvey, S.(2003, December). The current state of ambush marketing in sports. 25th Annual Promotion Law Conference, Promotion Marketing Association, Chicago, IL (December 2003). Included in compilation of papers published on CD-ROM for distribution to all attendees.
McKelvey, S. (1994). Atlanta ’96: Olympic Countdown to Ambush Armageddon? Seton Hall Journal of Sport Law, 4(2).
McKelvey, Stephen, “NHL v. Pepsi-Cola Canada, Uh-huh! Legal Parameters of Sports Ambush Marketing,” The Entertainment and Sports Lawyer, 10(3), 397-445.
PROFESSIONAL PRESENTATIONS (Invited)
McKelvey, S. & Grady, J., Intellectual Property Protection of Mega Sports Events. International Conference on Sport & Entertainment Business (University of South Carolina, November 10, 2006).
McKelvey, S., Business and legal Issues in Ambush Marketing. 2d Seminerio Internacional en Alta Gerencia Deportiva, Univeridad Metropolitana (Caracas, Venezuela, November 2006).
McKelvey, S., “Putting Sport Marketing Theory into Practice,” 1er Seminerio Internacional en Alta Gerencia Deportiva, Univeridad Metropolitana (Caracas, Venezuela, November 2005).
McKelvey, S., “Protecting Athletes’ Endorsement Value: An Overview of Current Legal Options,” Presentation given as part of panel on ”Legal Intellectual Property Issues in Endorsements and Sponsorships,” 31st Annual Sports Lawyers Association Conference (Phoenix, AZ, May 2005).
McKelvey, S., Panel moderator, “Front Row Insights to Activating Your Sports Sponsorship,” Promotion Marketing Association (New England chapter), (Boston, MA, February 2005)
McKelvey, S., “Legal Issues in Ambush Marketing”, American Bar Association Entertainment and Sport Industries Annual Forum (New York City, October 2003).
McKelvey, S., “Legal Issues and Update on Use of Special Event Tickets in Promotions,” National Sport Law Institute Conference (Marquette University Law School, October 2002).
McKelvey, S., Panel moderator, “Scope of Protectable Rights of Sports Team and event Trademarks and Logos.” National Sport Law Institute Conference (Marquette University Law School, October 2002).
PUBLICATIONS IN INDUSTRY TRADE JOURNALS
McKelvey, S. (2007, March 12). Team Colors? Meet the team of lawyers. Brandweek, p. 18.
Longley, N. & McKelvey, S. (2006, March 13). Venezuela holds lessons for MLB. SportsBusiness Journal, p. 24.
McKelvey, S. (2005, February 14). “Vice” sponsorships raise brand issues, Brandweek, p. 18.
McKelvey, S. (2004, May 17). Rolling the dice with gambling entities, SportsBusiness Journal, p. 23.
McKelvey, S. (2003, May 19). Jury still out on ticket giveaways, SportsBusiness Journal, p. 27.
McKelvey, S. (2003, January 20). More Tales of Body Art and “Branding,” Brandweek, p. 23.
McKelvey, S. (2002, April 22). Ambush threat the real madness in March, SportsBusiness Journal, p. 33.
McKelvey, S. (1997, January 27). Sell Sponsorships Against Pols’ Loose Talk, Brandweek, p. 24.
McKelvey, S. (1994, April 18). Sans Legal Restraints, No Stopping Brash, Creative Ambush Marketers, Brandweek, p. 20.
McKelvey, S. (1993, March). Corporate Bushwackers,” Athletic Business, p. 16.
RESEARCH CONTRACTS AND INDUSTRY REPORTS
Funding Record
Spring 2007: $2,000
Holyoke Giants (New England Collegiate Baseball League). Donation to Center for Spectator Sport Research (CSSR).
Funding Record
Fall 2006-Spring 2007: $3,000 (year 1 of 10 year contract)
Sponsorship contributions to Center for Spectator Sport Research (CSSR) for participation in PRISM Award program
Funding Record
Fall 2005-Spring 2006: $5,000
Sponsorship contributions to Center for Spectator Sport Research (CSSR) for participation in PRISM Award program
Funding Record
Spring 2006: $2,500
Holyoke Giants (New England Collegiate Baseball League). Donation to Center for Spectator Sport Research (CSSR).
Funding Record
Fall 2005: $7,500
New York City Road Runners. Grant money utilized to conduct research and produce report on sponsor recall and recognition levels and attitudes toward ambush marketing amongst participants and non-participants in 2005 ING New York City Marathon. Industry Report submitted March 2006.
Funding Record
Spring 2005: $2,500
Holyoke Giants (New England Collegiate Baseball League). Donation to Center for Spectator Sport Research (CSSR).
PROFESSIONAL SERVICE
Editorial Review Board, Sports Marketing Quarterly (Spring 2007-Present).
Editorial Review Board, Journal of Legal Aspects of Sport (2004-present)
Board Member-At-Large, Sport and Recreational Law Association (SRLA) (Spring 2007-Present).
Co-editor, Sport Marketing and the Law column, Sports Marketing Quarterly (2005-present)
Industry Advisory Board, Sport Marketing Association (SMA) (2004-present)
Marketing Committee, Sport and Recreation Law Association (SRLA) (2004-2006)
North American Society for Sport Management (Abstract Reviewer: 2003-present)
Sport and Recreational Law Society (Abstract Reviewer: 2003-present)
Sport Marketing Quarterly (Articles reviewer: 2004-present)
Editorial Board, Seton Hall Sports Law Symposium (1992-1998)
DEPARTMENTAL/SOM SERVICE
Graduate Program Director, Sport Management Department (Summer 2007-present)
Chair, Curriculum Committee (2007-present)
Director, PRISM Award program (2002-present)
Member, HTM Dean Search Committee (2006)
Graduate Admissions Committee (2002-2005)
Curriculum Committee (2002-2006)
Personnel Committee (2002-present)
Gundersheim Distinguished Speaker Committee (2002-present)
Capital Campaign Committee, (2003-present)
Jr. Writing Search Committee (Spring 2004)
HONORS & AWARDS
Recipient, Outstanding Teacher Award (2007), Isenberg School of Management
PROFESSIONAL AFFILIATIONS
Member, New York State Bar (currently non-active)
American Bar Association, Forum Committee on Entertainment & Sports Law Section
Sports Lawyers Association
Sport Marketing Association
Sport and Recreation Law Association
North American Society for Sport Management