Sheranne Fairley
Assistant Professor
Research Monographs
Chalip, L., & Fairley, S. (2002). Positioning the Gold Coast in International Tourist Markets. Gold Coast Tourism Visioning Project 2.1 (Part 1). Altona: Common Ground Publishing.
Harrison-Hill, T., Fairley, S., & Chalip, L. (2002). Positioning the Gold Coast in Domestic Tourist Markets. Gold Coast Tourism Visioning Project 2.1 (Part 2). Altona: Common Ground Publishing.
Articles in Refereed Journals:
Fairley, S., Kellet, P., & Green, B.C. (2007). Volunteer travel: Motives for volunteering at the Athens Olympic Games. Journal of Sport Management, 21, 41-57.
Fairley, S. & Gammon, S. (2005). Something lived, something learned: Nostalgia’s Expanding Role in Sport Tourism. Sport in Society, 8(2), 182-197.
Getz, D., & Fairley, S. (2004). Media management at sport events for destination promotion: Case studies and concepts. Event Management, 8(3), 127-139.
Fairley, S. (2003). In search of relived social experience: Group-based nostalgia sport tourism. Journal of Sport Management, 17, 284-304.
Book Chapters
Fairley, S., & Gammon, S. (2006). Something lived, something learned: Nostalgia’s expanding role in sport tourism. In H.J. Gibson (Ed.) Sport Tourism: Concepts and theories. London, UK: Routledge.
Reports
Fairley, S. & Tyler, B.D. (2006). A study of fan motives and experiences for viewing live baseball games in the cinemas: A summary report. Boston: National Amusements and the Boston Red Sox.
Fairley, S. (1999). A study of consumption patterns of Brisbane Broncos Fans: A summary report. Brisbane: Brisbane Broncos Rugby Leagues Club.
GRANTS
Jefferson, S., & Fairley, S. (2005). Community Services Learning. $2,000.
Fairley, S., & Chen, S. (2004) – Commonwealth College Research Assistant Fellowship. $1,000.
Fairley, S., & Beesley, L. (April, 2003). Positioning the Gold Coast in the New Zealand Market. CRC for Sustainable Tourism. $23,466.
Kellett, P., & Fairley, S. (October, 2003). Volunteering Abroad: Motives and Experiences of Australians volunteering at the 2004 Athens Olympic Games. School of Management and Marketing, Deakin University. $5,000.
PRESENTATIONS
Professional:
2006
Fairley, S., & Tyler, B.D. (2006). “Bringing baseball to the big screen: Building sense of community outside of the ballpark”, paper presented at the North American Society for Sport Management Conference, Kansas City, Missouri, June 1- June 4.
2005
Fairley, S., & Kellett, P. (2005). “Sport volunteer tourism: Event volunteers as tourists”, paper presented at the North American Society for Sport Management Conference, Regina, Saskatchewan, June 1 – June 4.
2004
Fairley (2004). “Sport fans: Social self, community, and consumption”, paper presented at the Sport Management Association of Australia and New Zealand Conference, Melbourne, Australia, November 25 – 27.
Fairley, S. (2004). “Volunteering abroad, the pre-volunteering phase: Motives for deciding to travel to volunteer at the Athens Olympic Games”, paper presented at the North American Society for Sport Management Conference, Atlanta, Georgia, June 2 – June 4.
Kellett, P., Shilbury, D., & Fairley, S. (2004). “Making the volunteer experience prestigious: Umpires experiences of building a sense of community as a substitute for prestige”, paper presented at the North American Society for Sport Management Conference, Atlanta, Georgia, June 2 – June 4.
2003
Fairley, S. (2003). “Sport fan tourism: Motives and Experiences”, paper presented at the Sport Management Association of Australia and New Zealand Conference, Dunedin, New Zealand, November 28 – 30.
Fairley, S., & Harrison-Hill, T. (2003). “Exploring the nexus between destination, sport, sponsor and event images: Moving towards congruity”, paper presented at the Council for Australian University Tourism and Hospitality Education Conference, Coffs Harbour, Australia, February 5-8.
2002
Fairley, S. (2002). "The travel decision making process of fans who travel interstate to follow professional sporting teams", paper presented at the Council for Australian University Tourism and Hospitality Education Conference, Fremantle, Australia, February 6 – 9.
Getz, D., & Fairley, S. (2002). "Sport Events and Media Management: Maximizing Promotion Value for Host Destinations", paper presented at the North American Society for Sport Management Conference, Canmore, Canada, May 28 – June 2.
Harrison-Hill, T., & Fairley, S. (2002). “Combining destination, sport, sponsor and event images: A holistic view”, paper presented at the Sport Management Association of Australia and New Zealand Conference, Rockhampton, Australia, November 28 – 30.
2001
Fairley, S., Cuskelly, G., & Edwards, D. (2001). "Blending Paid Staff and Volunteers: Instrumentalism versus Experience", presented at the Sport Management Association of Australia and New Zealand Conference, Melbourne, Australia, 29 November – 1 December.
Fairley, S., Green, B.C., Chalip, L., & Cuskelly, G. (2001). "The volunteer experience: Lessons from the Sydney Olympics", presented at the International Year of the Volunteer Conference, Melbourne, Australia, October 21 – 23.
Fairley, S., & Dyck, T. (2001). "Volunteers at the Sydney 2000 Olympic Games: A comparison of their voluntary work pre and post games", presented at the International Year of the Volunteer Conference, Melbourne, Australia, October 21 – 23.
2000
Fairley, S. (2000). "Fanship hits the road: Understanding fans who travel to follow their team", presented at the Sport Management Association of Australia and New Zealand Conference, Hamilton, New Zealand, November 23 – 25.
Fairley, S., & Green, B.C. (2000). "Leveraging rugby league fanship, loyalty and commitment: Tackling the consumption issue", presented at the Sport Management Association of Australia and New Zealand Conference, Sydney, Australia, January 7 – 9.
Community Service
Fairley, S. (2002). “How to increase volunteer satisfaction and turn volunteers into evangelical marketers for your club”, paper presented at the Australian Marketing Institute’s Sports Marketing Conference, Brisbane, Australia, June 5.
Fairley, S. (2002). Sport events as tourism opportunities. Secondary Schools Tourism Association, Gold Coast, Queensland, Australia.
Hill, B., & Fairley, S. (2001). The effects of and opportunities for the hosting of the Olympic Games to Sydney and Australia. Secondary Schools Tourism Association, Griffith University.
Hill, B., & Fairley, S. (2000). Using the Olympic Games as a lever to create business opportunities through tourism to Australia. Secondary Schools Tourism Association, Gold Coast, Queensland, Australia.
MEDIA
My research generates interest in local, national, and international media, resulting in the following exposure.
Print
(2004, July 28). Game for more team spirit: Brains behind the Games. The Weekend Australian, pp. 36.
Αυστραλοί εθελοντές θέλουν να ξαναζήσουν το Ολυμπιακό όνειρο στην Αθήνα. (2004, July 24). Sofia Times Magazine.
Chalmers, E. (2002, September 20). Fans and fanatics. The Courier Mail, pp. 14.
Sport’s spenders: Footy fans splash out big for away games. (2002, September 12). The Gold Coast Bulletin, pp. 3.
Reasons for support: Following the fans. (2002, September 4). The Gold Coast Bulletin, pp. 18.
Radio Interviews
McQue, F. (producer). (2002, September 10). Darwin ABC.
Ridge, G. (producer). (2002, September 10). Melbourne 3AW.
Radio News (2002, September 10). ABC Brisbane Radio News.
(2002, September 11). Brisbane ABC.
(2002, September 11). Brisbane 4BC.
Henshaw, R. (producer). (2002, September 11). 612 ABC Brisbane.
Robertson, S. (producer). (2002, September 11). ABC Southern Queensland.
Radio News (2002, September 11). ABC Gold and Tweed Coasts Radio News.
(2002, September 13). Adelaide ABC.
Lawson, C. (producer). (2002, October 3). North Queensland ABC.
TEACHING
Courses Taught (Undergraduate):
Professor
SPORTMGT 321 Sport Marketing
SPORTMGT 497 International Sport Management
SCH-MGMT 192s Sport Management Fellows
Tutor
MMG1004 Sport Organisation and Governance
MMG1003 Introduction to Marketing
Courses Taught (Postgraduate):
Professor
SPORTMGT 697 International Sport Management
SPORTMGT 693 Applied Sport Marketing Research
Consultation
MMG6007 Honours Research Methods
Independent Studies Supervised
Katie Nelson (Spring, 2006): Understanding the subculture of women’s basketball.
B. David Tyler (Fall, 2006): Understanding the experience of fans who watch live baseball games in cinemas.
Janine Harispe (Fall, 2006): The impact of the World Cup on Australia soccer.
PROFESSIONAL AFFILIATIONS
Board Member – Student Representative (2000 - 2004)
Sport Management Association of Australia and New Zealand
Member
American Marketing Association
Australian Institute of Management
North American Society of Sport Management
Sport Management Association of Australia and New Zealand
SERVICE
Professional:
Manuscript Reviewer – Ad hoc
Journal of Sport Management
Sport Management Review
International Journal of Sports Marketing and Sponsorship
Sport Marketing Quarterly
North American Association of Sport Management (NASSM) Annual Conference – Section Chair (Sport Tourism)
Australian and New Zealand Academy of Management (ANZAM) Annual Conference
Council for Australian University Tourism and Hospitality Educators (CAUTHE) Annual Conference
British Olympic Association
Management Committee, Volunteer Systems,
BOA Pre-Olympic Training Camps, 2000.