Mark H. McCormack Department of Sport Management at Isenberg


Dew Action Tour

Fall Semester - Students form their own marketing "agency" to develop and implement a marketing campaign that supports Mount Snow and the AST Winter Dew Tour. The goal of the agency is to draw in action sports fans to the main event: the Mount Snow stop of the tour. Students develop and exercise entrepreneurial, management, and marketing skills by creating promotional and internet marketing initiatives and developing local, regional, and national partnerships.