Isenberg Online | Undergrad Marketing Major Requirements

Marketing Core Courses

We’ve handpicked specific classes to teach you everything you need to know about your major, and prepare you to thrive in your field.

Electives Roadmap | Courses: Browse & Enroll

Core Course Requirements

Marketing students are required to take 4 core courses. Take Marketing Research and choose 3 upper level marketing courses from the list below.

Course Descriptions

International Marketing (MARKETNG 437)

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisites: MARKETNG 301. This 3 credit course is listed as MARKETNG 437.

Internet Marketing (MARKETNG 455)

Explores the internet's impact on the marketing discipline and the effective use of this technology; the internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution. Prerequisites: MARKETNG 301. This 3 credit course is listed as MARKETNG 455.

Marketing Research (MARKETNG 412)

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212. This 3 credit course is listed as MARKETNG 412.

Product Strategy (MARKETNG 421)

Examination and analysis of factors pertinent to effective product-related decisions by marketing managers; emphasis on development of new products; management of existing product lines; product deletions, and organizational approaches to product management. Prerequisites: MARKETNG 301. This 3 credit course is listed as MARKETNG 421.

Sales and Distribution Strategy (MARKETNG 425)

The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members. Prerequisites: MARKETNG 301. This 3 credit course is listed as MARKETNG 425.

Topics in Social Media (MARKETNG 491F)

This course is primarily for students who want to intensively move along the path of becoming expert in effectively leveraging social media in marketing; although, certainly, the skills learned in this course can be applied in other areas. We’ll explore the use of well-established social media tools, such as Twitter, Facebook, LinkedIn, YouTube, Google+, as well as emerging tools, such as Pinterest. In addition, we’ll study important topics, mechanisms and contexts, such as blogging, auto-analytics, inbound marketing, privacy (e.g., do not track), authenticity, return on investment (ROI), mobile, customer service, branding, promotion, etc.. This 3 credit course is listed as MARKETNG 491F.