Digital Business Models: Creating Transformative Online Business Ideas

Building off the Strategic Information Management MBA course, this course is designed to provide an understanding of how to build and transform organizations using contemporary technology. Core to this process will be understanding how to exploit and leverage technology using Design Thinking and current business modelling techniques. This 3 credit elective course is listed as SCH-MGMT 697DB.   

Intro to Health Politics and Policy

The determinants of health policy in the U.S., including decisions and non-decisions made by institutional and political actors at all levels of government and by private sector actors. The social and cultural development of American medicine, historical efforts to pass national health insurance legislation, growth of government's involvement in health care, and recent failure of health care reform. (PUBHLTH 524 , 3 credits)

What is the typical admissions profile?

Admissions profile:

  • Average work experience: 10 years (while we prefer applicants to have 3-5 years’ experience, many students in the program have several years)
  • Average GMAT score: 570
  • Average UGPA range: 3.0 – 3.4


TOEFL Information - for international applicants only

School Code: Isenberg-UMass Amherst – 3917

Minimum scores:

TOEFL waivers apply to applicants who meet at least one of the following criteria:

  • Citizenship of Australia, Botswana, Canada, Caribbean English speaking countries, Dominica, Gambia, Ghana, Great Britain, Guyana, Hong Kong, Ireland, Kenya, Lesotho, Liberia, Malawi, Namibia, New Zealand, Nigeria, Scotland, Sierra Leone, South Africa, Swaziland, Tanzania, Uganda, West Indies, Zambia, Zimbabwe.
  • Earned a college or university degree in the United States or in one of the countries listed above.
  • A degree earned from the American University in Beirut, American University in Bulgaria, American College of Greece, or from Bogazici University in Turkey.
  • Current enrollment as a full-time student who will have completed two academic years of college/university work in the United States prior to the date of anticipated entrance at the University of Massachusetts.
  • An Educational Commission for Foreign Medical Graduates (ECFMG) certificate has been obtained (prior to June 2005 only.)

Introduction to Global Health

Introduction to major health issues in developing world, factors which affect health status, models for tackling these problems, and the role of industrialized countries in improving global health. Students explore major causes of morbidity and mortality and explore strategies to improve health. (PUBHLTH 583, 3 credits)

Project Management

Whether an organization is developing a new product, redesigning an existing process, or planning an event, project management is necessary to ensure that the project team fulfills its budget, schedule, and organizational requirements. This course is an introduction to all aspects of project management from project selection through project termination. The material covered will include both quantitative techniques (such as resource scheduling and project crashing) and management issues (such as team dynamics). The course is designed for students with no previous project management experience. This course satisfies the educational contact hours requirement for the PMP certification. (3-credit elective, SCH-MGMT 797Q)

Focus in Marketing

Gain a deeper understanding of advertising, branding, communications, and consumer behavior.

Admissions | Academics | Advising

The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This MBA provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.

Accredited at the highest standards by the AACSB, the Isenberg MBA is rigorous regardless of its flexible format – providing up-to-date knowledge and skills for today's complex business environments. This specialized degree, taught completely online by world-renowned faculty, prepares graduates for a variety of careers, from corporate jobs in marketing and sales to advertising agency careers.

Program Requirements

What courses do you need to complete?

Browse the Degree Checklist for the courses you need to earn your MBA with a Focus in Marketing.

Try a Class

Learn about our Try a Class option. Take up to two MBA classes before applying to learn why our program is a good fit for you. Or view the Courses: Browse & Enroll page to see our current course listing.


Our advisors are experienced academic counselors who cater to your needs as a cross-disciplinary student. Let our advisors help you choose your courses and chart your path so you can complete your focused degree with the most flexibility.