Focus in Sport Management

Get a competitive edge with a graduate degree from the Business School for Sport Business.

Admissions | Academics | Advising

The Mark H. McCormack Department of Sport Management is a world leader in preparing students for success in the spectator sport industry. Our comprehensive, experience based programs offer best-in-class curriculums, and exposure to instructors and alumni from the highest levels of sports. Earn an Online MBA with a focus in Sport Management and kick off your career today.

Pursuing an Online or Full-time MBA with a Sport Management focus can be your first step in changing or elevating your profession. The high-energy, high-intensity program will give you command over your career, readying you to become a business leader in the sport industry. Perhaps you eventually want to manage a sports team or work in collegiate sport. Or you want to promote a sports team’s brand. Or want to weave sports law into your practice. The Online MBA with a focus in Sport Management will put you in play.

The program is flexible enough to fit your needs and rigorous enough to make you competitive. Learn from experts who have worked in the highest levels of the sport business—the same faculty that teach on campus—in an experiential, collaborative learning environment. As part of the Isenberg School of Management, you’ll experience a world-renown business education. 

Program Requirements

 To earn an MBA with a focus in Sport Management, students take core curriculum classes as well as electives for a total of 45 credit hours. To achieve the 45 credits, students will take the core MBA curriculum (36 credit hours) as well as 9 credit hours of Sport Management electives for the focus. There will also be an option for students to complete a practicum for additional credits.

Try a Class

Learn about our Try a Class option. Take up to two MBA classes before applying to learn why our program is a good fit for you. Or view the Courses: Browse & Enroll page to see our current course listing.


Our advisors are experienced academic counselors who cater to your needs as a cross-disciplinary student. Let our advisors help you choose your courses and chart your path so you can complete your focused degree with the most flexibility.

Six Sigma and Lean Process Improvement: Transforming Data into Information

Transforming Data into Information using tools common to Six Sigma and Lean process improvement. Although some data analysis tools are unique to Six Sigma or Lean, most of the tools used in these methodologies are common to both and predate them.  This course reviews those tools including how, when and why to use them with hands-on practice.  [It's expected each student will have a PC with Microsoft Excel Version 2007 or later installed].  The course will use QI Macros software.  Prerequisites: Six Sigma Methodology. This 1 credit course is listed as SCH-MGMT 697LP.

Six Sigma Methodology

Explore Six Sigma as a methodology for improving processes and as an enabler of organizational change.  Six Sigma is a methodology for process change and is a movement that aims to make all employees aware of the value of process improvement.  It also provides the organizational structure to support continuous improvement. This course will explore the process improvement methodologies of Six Sigma and the DMAIC model for problem resolution.  Course 1 is a prerequisite.  Prerequisites: Six Sigma: Business Process Change. This 1 credit course is listed as SCH-MGMT 697SD.

Six Sigma: Business Process Change

What are the key components of Business Process Change and how to integrate them successfully?  Six Sigma, Lean, ERP, BPMS, SCORE and other change initiatives that improve an organization can be either synergistic or destructively competitive.  This course looks at understand the role of business change methodologies and considers how to choose the constructive path that maximizes the return for the effort invested. No Prerequisites. This 1 credit course is listed as SCH-MGMT 697MP.

Business Process (Re)Engineering in Healthcare

This course examines the design and operation of a healthcare organization’s structure and business processes. It focuses on learning relevant tools and techniques required by reengineering efforts currently underway as information technologies and new government based policies transforms the organization. Strategies for proposing and implementing reengineered processes and managing the resulting organizational change and innovation are examined. This 3 credit course is listed as SCH-MGMT 697PE.

Consumer Sales Strategies

Through this course, students will gain insight into the strategies and tactics utilized by companies to drive sales through consumer and B2B sales promotions. Tactics discussed in detail include: couponing, sweepstakes and contests, rebates, premium promotions, special packs, continuity promotions, sampling, cause-marketing and trade promotions. Students will learn about the importance of identifying target markets (e.g., loyals, competitive loyals, switchers and price-buyers) and the sales promotion tactics best suited to impacting consumers at the retail level. Students will also learn the nuts-and-bolts of how to effectively sell promotions into retail environments (e.g., how Puma gets new footwear promotions into Dicks Sporting Goods outlets), as well as the application of risk management principles and practice to the implementation of sales promotion. This 3 credit course is listed as SCH-MGMT 697SP.

Sport Law

The law as it applies to professional and amateur sport organizations. In-depth analysis of contract law, tort law, constitutional law, administrative law, antitrust law, labor law, collective bargaining, and arbitration as it relates to sport. How to identify, analyze and understand legal issues, and the ramifications of those issues. Introduction to the case method of training in problem solving, the method upon which law is based. Each student makes at least one class presentation on current legal issues.

Rethinking Ecommerce: Intro to Digital Business Strategy

This course is designed to provide a management-level understanding of how to build and transform organizations using contemporary technologies such mobile, cloud computing and others. Core to this process will be understanding how to exploit and leverage such technologies by applying business modeling techniques.  Online synchronous sessions available. Students can participate at the times listed or view recorded sessions asynchronously. Limited seats available. This 3 credit course is scheduled as SCH-MGMT 697EC.

Leadership & Beyond

An overview of different perspectives and approaches to leadership practice. Goes beyond traditional leadership practices to examine empowering leadership approaches and contemporary leadership challenges.
Prerequisite: Sch-Mgmt 680. This 3 credit course is listed as SCH-MGMT 795L.