Courses: Browse & Enroll
Fitting together your class schedule can be a puzzle. Our menu of courses offered by semester eliminates the guesswork.
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To sign up for classes, click on View Sections > Select Courses > Enroll Now
This course is a graduate introduction to social injustice and inequality issues which create conditions that lead to unconscionable health disparities according to race, ethnicity, childhood experiences, gender, income, nationality, and other factors. This course explores the multi-faceted origins of health disparities clearly essential to effective and humane programs, policies, and systems. The course will also continuously examine how to translate theory into practice.
(PUBHLTH 690DS, 3 credits)
A conceptual introduction to financial accounting, covering the complete accounting cycle and resulting financial statements. Topics include asset valuation and reporting, debt and evaluation financing, inter-corporate investments, and earnings management. This 3 credit course is listed as SCH-MGMT 630.
This course is designed for managers. They need negotiation skills every time they cannot achieve their objectives without the cooperation of someone else. That is most often the case in current business environments where more of the work is carried out across both internal and external boundaries; where there are more teams and projects in which conflict is a normal part of problem solving; where personal expertise and information systems have distributed power horizontally; and where new technologies and markets have created multiple objectives that compete for organizational resources. Managers in these environments face more complexity with less control. To perform effectively they must be able to “influence without authority”. Negotiation skills give them critical tools for success. In this course MBA students will develop: 1. diagnostic abilities for understanding key factors that shape and characterize different negotiation situations, 2. planning skills for identifying best approaches to particular negotiations, 3. interpersonal skills for managing the specific communication and decision-making behaviors used during bargaining, and 4. Self-awareness for recognizing how their own personality, values, perception and style affect the selection and use of various negotiation strategies and tactics. The course requires extensive student participation in the hands-on negotiation of specific business cases where both the tactical processes and strategic outcomes will be evaluated and graded for effectiveness. This 3 credit elective course is listed as SCH-MGMT 697OO.
A broad view of healthcare informatics from a leadership perspective. Topics include enterprise and technology strategy, electronic medical records, ancillary systems, the role of government, personalized care, population care, customer-centric deployment, information sharing, and the future of healthcare informatics. This 3 credit elective course is listed as SCH-MGMT 797AP.
Relationship between business firms and various environments in which they operate; examines environmental impact of business decisions, issues related to social accountability of firms, and concepts of cost-benefit analysis. This 3 credit course is listed as SCH-MGMT 783.
Statistical methods employed in collection, analysis, and interpretation of data. Business applications of sampling, analysis of variance, experimental design, regression analysis, and forecasting models. This 3 credit course is listed as SCH-MGMT 650.
This course provides an overview of statistical analysis and inference. The language and methods of statistics are used throughout the MBA curriculum, both in the classroom and in assigned readings. In addition, the language and methods of statistical analysis have permeated much of academic and professional writing as well as media reporting, both inside and beyond the business community. The goal is to present a broad introduction to statistical thinking, concepts, methods, and vocabulary. The course has an emphasis on business applications. This 3 credit course is listed as SCH-MGMT 650.
Examines and evaluates legal problems as they relate to the business environment. Course will deal with areas of law including contracts, agency, ethics, bankruptcy, business organization and other areas of commercial law. This 3 credit course is listed as SCH-MGMT 783.
This course exposes students to how core business concepts are implemented in real-world organizational settings. Key business processes covered include procurement (materials management), fulfillment (sales), and production (manufacturing). The class meets in a computer lab (or online) and enables hands-on experience, with instructor guidance, to the ERP solution from SAP, the world's largest business software company. Using the system's core modules and data warehouse, students will gain insight into online transaction processing (OLTP) and online analytical processing (OLAP). A detailed case study with supporting data and structured in-class exercises will prepare students for the SAP graded assignments. Students may download the SAP web-based client to their personal computers. This 3 credit elective course is listed as SCH-MGMT 552.
This course will begin by determining when and why a "turnaround or workout" is necessary for an organization. An assessment of warning signs both qualitative and quantitative will be undertaken. We will look at alternative strategies employed successfully in manufacturing and service industries ranging from small businesses to Fortune 500 sized firms that have led to a more vital positioning. Leadership characteristics necessary for turnaround strategy employment will be studied. Students will subsequently develop a "business turnaround plan" within a project format. This 2 credit elective course is listed as SCH-MGMT 797T .
India and China together currently account for 2.5 billion people, or 40% of the world’s population. Their economies, even though one is currently predominant in global manufacturing and the other in global services, are each fast growing in both areas, with China expected to become the second largest economy in the world by 2016 and India expected to become the third largest by 2034. At the same time, while the world economy is experiencing a significant period of recession, there are problems in both countries with their environments, unmet energy demands, unemployment, infrastructure, distribution of income, etc. This course will compare and contrast China and India in terms of their economic growth and the challenges brought by this growth. This 2 credit elective course is listed as SCH-MGMT 697CE.
Review of communication sources, channels, messages, reception, and effects, diffusion of health information, adoption of preventive health behavior, and mass media and social change patterns. (PUBHLTH 608, 3 credits)
The purpose of this course is to introduce students to the area of corporate finance and investments. Students will learn about the basic concerns and responsibilities of financial managers, and gain an appreciation of the methods of analysis employed by them. Students will learn both the theory and practice of corporate finance and investments. This 3 credit course is listed as SCH-MGMT 640
This course is designed to help you understand and practice customer relationship management (CRM) comprehensively as a core business strategy at your organization. We will examine what CRM is, the benefits it delivers, the organizational contexts in which it is used, the technologies that are used and deployed, and how CRM can be implemented in practice. The course focuses on CRM principles and applications, especially with case examples from the service industry. We will study and discuss several CRM cases/articles and conduct a series of assignments applied to an organization of your choice. You are to proactively participate in topical discussions and raise issues and questions. You are assumed to have basic knowledge about (services) marketing principles and computer spreadsheet programs such as Excel. This 3 credit course is listed as SCH-MGMT 697CR.
Leadership is one of the most discussed topics in today’s business. For years, people have debated whether leaders are born or can be developed. Many books have been written about leadership. Certainly, the leaders of today face new challenges that were not present in earlier times. Yet, many of the traits of leaders remain the same. Academics have studied strong and weak leaders to discern what these traits are and how they can be acquired by aspiring individuals. This course will explore various facets of individual and organizational leadership including vision, authenticity, stewardship, trust and ambition to name a few. Students will examine these topics through a variety of lens including case studies, videos, instructor interviews, articles, discussions and assignments. Each week a different theme will be explored. Students will work to clarify their own leadership style, skills and interests. This 3 credit elective course is listed as SCH-MGMT 697LS.
Building off the Strategic Information Management MBA course, this course is designed to provide an understanding of how to build and transform organizations using contemporary technology. Core to this process will be understanding how to exploit and leverage technology using Design Thinking and current business modelling techniques. This 3 credit elective course is listed as SCH-MGMT 697DB.
This course reviews the foundations of modern economics with an emphasis on its applications in business. Course coverage includes a range of both microeconomic and macroeconomic subjects. Topics include demand and supply analysis, consumer theory, theory of the firm, unemployment, inflation, monetary and fiscal policy, economic growth, the causes and consequences of recessions, and issues in global economics. This 3 credit course is listed as SCH-MGMT 644.
Course will address the needs of students considering starting their own business or purchasing and managing a business or franchise. Areas to be covered during the class are as follows: Idea generation differentiate or die; discuss the importance of differentiation and why most new businesses underestimate this critical concept. Choosing the appropriate business structure: Limited Liability Company, Subchapter C Corporation, Subchapter S Corporation. Developing the business plan: gathering and preparing the proper information to attract financing. Funding your business: identifying sources of funding such as Venture Capital, Private Equity, partners, lenders. Human resources: hiring your first employee, evaluating potential sales people, choosing incentive programs. Successful marketing strategies: numerous examples of creative and effective marketing decisions propelling companies forward. Successful sales strategies: numerous examples of tactics designed to get consumers to buy. Exit strategies: selling to private firms, going public, maintaining partial ownership while remaining in management. This 3 credit elective course is listed as SCH-MGMT 697ET.
Explore problems in resource allocation, health research, adoption of technology, and related issues in the context of basic ethical principles. Group discussion emphasized. (PUBHLTH 525, 3 credits)
The rationale, methodologies and frameworks for developing and evaluating evidence that informs how healthcare policies will be addressed. The course is designed to bridge epidemiology, policy development, implementation, and evaluation. Class Requisites: PUBHLTH 540 (Intro to Biostatistics) & PUBHLTH 630 (Principles of Epidemiology). This 3 credit course is listed as PUBHLTH 690E.
This course teaches students how to maximize Excel as a data management tool using advanced functions and formulas. Learn how to efficiently manipulate, format, and automate data. Use Excel as a database, build customized reports and dashboards, and integrate with auxiliary programs such as VBA, MS Access, and the web. Course is applicable to all disciplines and will have sections uniquely tailored to the specific needs of students. Prerequisites: basic Excel knowledge. This 3 credit elective course is listed as SCH-MGMT 797AB.
Basic concepts, principles, and practices involved in financing businesses and in maintaining efficient operation of the firm. Framework for analyzing savings-investment and other financial decisions. Both theory and techniques applicable to financial problem solving. This 3 credit course is listed as SCH-MGMT 640.
An overview of the concepts and language of financial and managerial accounting that covers how accounting information can be used as an effective tool for communication, monitoring, and resource allocation. Topics include the principles and methodologies underlying financial statements and the inherent limitations of that information. Additional topics include cost behavior, cost analysis and tools used to motivate and coordinate business activities. This 4 credit course is listed as SCH-MGMT 633 Note: Everyone that registers for the course will be given access to a “prep” course that is intended to be a resource for review. (It takes about 24-hours after registration for access to be granted.) The course is optional but recommended. It is entirely self-paced. To access the materials use your Netid credentials and login at: https://moodle.umass.edu
The fundamental tools for management control and decision making in health care organizations. The budgeting and financial management process. Emphasis on reimbursement for services and reporting requirements to government and third-party payor, and how managers establish budgets and financial controls to cope with them. (PUBHLTH 628, 3 credits)
The course will outline a framework for business analysis using financial statements. This framework will be useful for security analysts and loan officers, as well as corporate management. A brief review of accrual accounting, accounting standards and financial reports will be included. Students will learn how to address the quality of reporting earnings. The course will end using valuation techniques to predict a firm’s security price. This 3 credit elective course is listed as SCH-MGMT 697AA.
Through immersion in a web-based simulation students will be introduced to the range of decisions that must be made by top managers. Virtually all business schools conduct simulation exercises because they are challenging, and can be a lot of fun. You will be assigned to a team that will compete in a hypothetical market for industrial sensors. Your team's performance in the market will be determined not only by your team's choice of action, but by the choices made by your "competitors," who are the other teams participating in the class. In the processing running your company you will see business in a holistic way, and will get practice in analyzing situations and seeing the financial consequences of your decisions. This 1 credit course is listed as SCH-MGMT 597FM.
In this course students will learn to prepare and interpret the three major components of the corporate annual report: the Balance Sheet, the Income Statement, and the Statement of Cash Flows. The underlying accounting model that produces these statements will be critically reviewed; both its strengths and limitations will be evaluated. Additionally the role of popular ratios in forecasting firm profitability, risk, and liquidity are considered. Student will gain this knowledge through homework assignments, discussion questions, and an integrative case analysis. This course is a prerequisite for Financial and Managerial Accounting SCH-MGMT 633)This 1 credit course is listed as SCH-MGMT 597FA.
This course will provide students with an overview of the important issues regarding how finance works in the world economy. Topics include: bond markets, money markets, securitization, equity markets, futures and options markets, derivatives markets, and foreign exchange markets. There are several topics that will be covered in a short period of time, this course focuses on the fundamentals and describes what these markets provide and how each functions. This course is a prerequisite for Corporate Finance SCH-MGMT 640). This 1 credit course is listed as SCH-MGMT 597FF.
This seminar will identify the linkages between globalization and health and examine the positive and negative impacts which globalization poses for the safety and security of the world's population. (PUBHLTH 590Q, 3 credits)
This course introduces the applications of economics to health and health care. The topics to be covered include: allocation of health care resources with respect to demand and supply of health care; the roles of hospitals physicians, and health insurance; market imperfections and their role in economics of health care. (PUBHLTH 726, 3 credits).
Foundation for program planning in community health education and other public health areas. Provides basic planning principles, processes, and methods. A multidisciplinary approach integrating the use of theory and practice. This 3 credit course is listed as PUBHLTH 704.
Overview of human resource management theory and practice in organizations. Legal framework; job design; recruitment, selection, performance appraisal, separation; compensation; benefits; contemporary issues in HRM. This 3 credit course is listed as SCH-MGMT 770.
Overview of human resource management theory and practice in organizations. HR activities include: strategy, recruitment, selection, separation; training and career development; health and safety; compensation; EEO issues, labor relations, performance evaluations, and international human resource management. This 3 credit course is listed as SCH-MGMT 770.
The management of information technology resources to successfully integrate into an organization electronic commerce, network computing, supply chain management, enterprise resource planning, transaction processing systems, customer relationship management, information security and other relevant topics. This 3 credit course is referred to as SCH-MGMT 632.
An introduction to International Money and Capital Markets with particular emphasis on global currency markets; equilibrium pricing relationships between exchange rates, interest rates, and inflation rates; measuring and managing currency risk in a global environment; understanding different types of currency risk for the multinational firm; use of currency derivatives to control currency risk; and develop an understanding of optimal international Portfolio selection; international corporate cost of capital; and international capital budgeting. This 3 credit elective course is listed as SCH-MGMT 743.
The course will examine current global health issues particularly within the context of development and international health policy. Questions covered include: How do developing countries grapple with forces such as globalization, debt and inequality? What roles do governments, international organizations and multi-national corporations play in development? How are community and participatory development promoted? Other topics include: international trade, political development, inequality, poverty, culture and social change, gender, and international cooperation. This 3 credit course is listed as PUBHLTH 614.
Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students’ understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations. This 3 credit course is listed as SCH-MGMT 680.
Accounting pertinent to managers in making internal decisions. Topics include cost behavior, cost-volume-profit analysis, profit planning, transfer pricing, evaluation of segment profitability, and activity-based costing. This 3 credit course is listed as SCH-MGMT 631. This course is being removed for the MBA Core Curriculum effective Fall 2013, only those MBA students who have already completed SCH-MGMT 630 should enroll in this course.
Marketing concepts of planning, organization, control, and decision making from viewpoint of the business executive. Stress on tools available for analysis and control of marketing activities. This 3 credit course is listed as SCH-MGMT 660.
This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industry life cycles, customer experience, and pricing strategy. This 3 credit course is listed as SCH-MGMT 660. Services Marketing Management (SCH-MGMT 713) can be taken in lieu of Marketing Strategy for the MBA Core requirements.
The course examines negotiation fundamentals, including the two core strategies of competitive (win-lose) negotiation and integrative (win-win) negotiation. Course content focuses on negotiation preparation, strategy formulation, determination of goals and objectives, and processes for bringing about a successful settlement. The course will also explore psychological processes, power dynamics, communications at all stages of negotiation, ethical issues and the challenges of cross-cultural negotiations. The format of the course will be organized around a series of bargaining simulations and cases that are supported by readings, videos, and cases. This 3 credit elective course is listed as SCH-MGMT 597L.
The goal of this course is to teach leaders what they need to know in order to build high-performance operations with world-class processes of innovation and continuous improvement. We cover the most current methodologies and tools, together with the most important soft skills required to create efficient and responsive operations that deliver the highest quality services and products. This 3 credit course is listed as SCH-MGMT 670.
Addresses questions of organization design and human behavior. Presents perspectives for understanding and analyzing processes of managing complex organizations and the interpersonal dynamics within them. This 4 credit course is listed as SCH-MGMT 680.
Capstone course requiring application of knowledge, theories, and techniques derived from previous courses, using integrative cases and empirical observations to formulate improved policies and plans. This 3 credit course is listed as SCH-MGMT 689.
Capstone course requiring application of knowledge and techniques derived from previous courses. Course presents strategic management theories and frameworks, uses integrative cases, and leverages empirical observations to guide students in the formulation of successful firm-level strategies. This 3 credit course is listed as SCH-MGMT 689.
For graduate students in all disciplines who are looking for a job, currently employed, or self-employed, this class will help you discover, define, and communicate your unique value in the job market, in your current organization, or in your marketplace. Personal brand refers to the perceptions, expectations, and evaluations people have of you. In the absence of an active process of creating and managing your personal brand, especially with the advent of social media and other innovations in the marketing world, you are likely to be lost in the crowd or have a misconstrued brand that doesn't reflect your skills and values. This 3 credit course is listed as 697PB.
While Private Wealth Management has existed as a discipline for many years, it has received increased scrutiny from investors since the financial crisis began in 2007. In this course, we will examine various issues encompassing Private Wealth Management. These include the wealth management process, asset allocation including investing in alternative investments, using options and risk strategies, investor psychology and understanding tax efficiency. Course materials will be drawn from the Journal of Wealth Management published by Institutional Investor and Harvard Business School cases. We will also examine the profiles of various wealth management firms. This 1 credit elective course is listed as SCH-MGMT 797PW.
Analysis of production problems and solution techniques. Work-flow processes, technology of materials and equipment, and control of availability, quality, cost, and price of products and resources. This 3 credit course is listed as SCH-MGMT 670.
This course includes informatics content applicable to administrative and clinical systems used in public health. Learners analyze the application of information science and technology to public health practice. (PUBHLTH 757, 3 credits)
Constitutional and social bases for public health law. Development of statutes and regulations and their effects on social problems, including review of court decisions and preparation of administrative regulations. (PUBHLTH 780, 3 credits)
This course offers a broad overview of real estate investments and addresses some of the concepts and techniques involved in analyzing these financial decisions. Topics include valuation of real property, investment performance measurements and ratios, cash flow analysis, and financing strategies. This 2 credit elective course is listed as SCH-MGMT 797GG.
Through this course, students will gain insight into the strategies and tactics utilized by companies to drive sales through consumer and B2B sales promotions. Tactics discussed in detail include: couponing, sweepstakes and contests, rebates, premium promotions, special packs, continuity promotions, sampling, cause-marketing and trade promotions. Students will learn about the importance of identifying target markets (e.g., loyals, competitive loyals, switchers and price-buyers) and the sales promotion tactics best suited to impacting consumers at the retail level. Students will also learn the nuts-and-bolts of how to effectively sell promotions into retail environments (e.g., how Puma gets new footwear promotions into Dicks Sporting Goods outlets), as well as the application of risk management principles and practice to the implementation of sales promotion. This 3 credit course is listed as SCH-MGMT 697SP.
This course can be taken in place of SCH-MGMT 660 Marketing Strategy in the core curriculum or as an elective. This course covers the essentials of marketing management as they apply to service industries, including health care, hospitality and financial services. A strategic marketing planning approach is used to identify and resolve marketing issues and problems facing firms and organizations in the service sector. Such topics as service quality, segmentation, positioning, consumer expectations, the consumer decision process, service recovery, internal marketing and relationship marketing are presented. This 3 credit course is listed as SCH-MGMT 713.
Six Sigma is a customer-driven approach to improving an organization's critical processes by solving root causes of complex problems. Using the powerful tools and methods of Six Sigma improves processes by increasing effectiveness and efficiency. This review of Six Sigma as a management process includes: benefits, deployment issues, methods, tools and issues. It will provide an overview of Six Sigma as a process-driven methodology for change and economic benefit. It will also review the development of Six Sigma from early quality improvement efforts through maturation of the methodology. This 1 credit course is listed as SCH-MGMT 697MP.
Increased effectiveness and efficiency derives from the application of statistical analysis and data-to-information transformation in Six Sigma programs. Analysis tools commonly used by Fortune 500 firms will be utilized for hands-on analysis of business data. Besides the statistical methods and the tools, participants will learn to deal with data quality and clean-up and preparation, an often ignored but vital step in any data analysis. . This course will be run over three Saturdays, for four hours each session on March 30th, April 13th and 27th, and the final course paper due by May 9th. This course is graded Pass/Fail with the grade determined by class participation and a five page paper on a subject assigned by the instructor. This 1 credit course is listed as SCH-MGMT 697SD.
This course will lay out the strategic process to use social media in an integrated manner to give firms and individuals a competitive advantage. The social media strategy will include a discussion of: Definition of goals and measurable objectives with respect to use of social media for branding, customer service, market research, sales, building community, recruitment, and so forth; The target market you want to engage and where to find them; Based on purpose and target market, finding the right mix of channels including Facebook, LinkedIn, Twitter, Blog, YouTube, SlideShare, Wikis, Yelp, and others; Engagement of target audiences in the selected social media channels; Establishing clear guidelines about who will participate within the organization and having clear policies about how social media will be used; Measurement of social media impact and performance; A combination of marketing theory, cases, articles, guest speakers, online discussion, and hands on use of social media channels will be used. Course participants will gain a clear understanding of popularly used social media channels and use them to promote their personal/business brands during the semester to gain a real understanding of how social media can compliment their overall marketing goals and strategy. This 3 credit elective course is listed as SCH-MGMT 697SM.
This course provides an understanding of the strategic role of Information Technologies (IT) in business, how to successfully integrate IT into the organization, how to manage the challenges associated with conceiving, justifying, implementing and maintaining IT-based initiatives and how to be an active and productive participant in management decisions that involve IT. This 3 credit course is listed as SCH-MGMT 632.
This course may be taken for 1 or 2 credits, see below for section distinction.
1-credit option: Primarily a self-paced course in which you will complete assigned readings and videos, submit quizzes and short exercises and have the option of engaging with peers and the faculty via collaborative tools such as discussion forums.
(For the 1-credit option enroll in SCH-MGMT 797IT, section 1, class number: 45154)
2-credit option: In addition to the course materials and requirements mentioned above, students will have the opportunity to engage in activities that will utilize the skills and course materials and apply them to business challenges and opportunities. Students will be encouraged to think outside the box when establishing their solutions.
(For the 2-credit option enroll in SCH-MGMT 797IT, section 2, class number: 45155)
Integrated supply chain management has been very quickly recognized as a required core firm competency. Supply chain management has rapidly evolved to encompass all functions within an organization. Advances in technology have been a catalyst in remarkable efficiency gains in supply chain operation. Supply chain management issues that are in this introductory course include risk pooling, the bull-whip effect, new technologies such as RFID, global markets, global manufacturing, out-sourced functions, synchronizing supply and demand, aggregation and consolidation. The course draws upon fundamental business functions such as operations management, marketing, and strategic planning. This 1 credit course is listed as SCH-MGMT 697S.
This course will examine how a company sets the vision and strategic direction for their supply chain. We will look at everything from the retail environment to perishable goods and the replenishment process. The class will focus on the purchasing areas of the company as well as transportation, distribution and green initiatives such as product disposal and recycling opportunities. Advances in technology have become a focal point in major companies, we will learn more about EDI and ASN notifications and their impact on an organizations efficient operation. Also, the just-in-time approach to inventory control and its effect on the bottom line. This 1 credit elective course is listed as SCH-MGMT 697S.
This course is designed to provide students the opportunity to examine and apply conceptual frameworks and decision-making tools to manage sustainability in service contexts. The class will cover the concept of sustainability and will discuss normative, descriptive, and prescriptive models of human behavior and management, with respect to sustainability issues, from the perspectives of customers, employees, and managers. Cases and examples aim to provide participants with situations for reflecting on and integrating sustainable business practices with a service management context. This 3 credit elective course is listed as SCH-MGMT 697MG.
This course will examine the operations, structure, problems and issues within the field of domestic transportation. We will discuss the different modes of transportation, and how to select which is best for the organization, such as OTR (over the road carriers) and Intermodal (rail). We will review the impact of the current cost of fuel and how that affects the domestic carriers, airlines, steamship lines and other transportation methods. Also we will consider information technology applications, such as electronic data interface (EDI) and how the linking of data between organizations and optimization is affecting the future of transportation and logistics. This 1 credit course is listed as SCH-MGMT 697RL.
Value Investing is designed to equip students with an historical perspective of the stock market and to acquaint them with some basic techniques for analyzing opportunities for investments in publicly traded companies. Such opportunities, it is assumed, are based in market inefficiencies that detach price from value and on the value-creating role of companies. As such, the course draws deeply on what we know about crowd psychology and as well on the approaches to analyzing the profit potential of specific companies. In effect, Value Investing is about investing in public companies the old fashioned way, one company at a time. Along with concepts/tools from psychology, strategy and finance, this course draws upon the teachings of Benjamin Graham, Philip Fisher, and Warren Buffet and on more modern practitioners such as Bill Miller and Seth Klarman. Prerequisite: Working knowledge of Microsoft Excel or equivalent spreadsheet software. This 3 credit elective course is listed as SCH-MGMT 797VL.
This course explores issues in emerging best practices for operating a business in the online environments of today. Specifically, this course will explore the collection, measurement and analysis of Internet information for the purposes of improving the customer online experience. We will also explore how web analytics can fit into an organization's broader marketing services. This 2 credit elective is listed as SCH-MGMT 697WA.
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