Isenberg Online | Advancement Series Event Management Course

Courses: Meeting and Event Management

You can become an expert in the event planning field with just five classes. Learn all aspects of event and meeting management, such as how to plan pre-event publicity, coordinate banquet service and negotiate contracts.

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Check out the courses you need to earn your Meeting and Event Management Certificate.

Prerequisite courses are waived for students earning certificates.
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Course Descriptions

Catering & Banquet Management (HT-MGT 457)

Analysis and evaluation of food and beverage systems in catering operations. Emphasis on planning, coordinating and improving operations. Opportunities to plan and organize large on-and-off-campus activities. Prerequisite: HT-MGT 355. This 3 credit course is listed as HT-MGT 457.

Convention Sales Management (HT-MGT 332)

The use of personnel selling in the hospitality and tourism context. Specific attention is given to the meetings and convention markets for hotels and other lodging facilities. The emphasis is on improving students' interpersonal communication skills and implementing the use of industry software. Prerequisite: MARKETNG 301. This 3 credit course is listed as HT-MGT 332.

Event Management (HT-MGT 334)

Introduction to the many functions of planning a meeting or event. Emphasis on project scheduling and planning an actual event including its inception, site selection, contract negotiations, selecting suppliers, obtaining sponsorships, and budgeting. This 3 credit course is listed as HT-MGT 334.

Hospitality Market Management (HT-MGT 382)

Application of marketing fundamentals and techniques to the hospitality and tourism industries. Specific emphasis is given to using the marketing mix to develop effective marketing programs within the constraints of the external environment. Prerequisite: MARKETNG 301. This 3 credit course is listed as HT-MGT 382.

Mtg, Convention & Event Mgmt (HT-MGT 397G)

Planning and programming large-scale special events and conferences. Developing goals, objectives, and evaluating techniques related to these events. This 3 credit course is listed as HT-MGT 397G.

Courses: Meeting and Event Management

You can become an expert in the event planning field with just five classes. Learn all aspects of event and meeting management, such as how to plan pre-event publicity, coordinate banquet service and negotiate contracts.

Ready to take a class?

Course Descriptions

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