New Marketing Chair Brings Entrepreneurial Energy to Isenberg

September 4, 2012

Prof. Bruce WeinbergProf. Bruce Weinberg

"I'm excited by the tremendous energy, opportunities, and talent in Isenberg's Department of Marketing, as well as Isenberg as a whole," observes its new chair, Bruce D. Weinberg. "Throughout my career, I've had a knack for getting involved in initiatives that are poised for rapid ascent along a growth/success curve. Isenberg's marketing program and department, I'm convinced, have all the ingredients to move rapidly up the curve," notes Professor Weinberg. "As chair, I'm excited about leading a team effort with the faculty and other stakeholders to determine where we want to be perceived nationally as the best in our field, and then going after it!"


Professor Weinberg has joined Isenberg after 12 years on the marketing faculty at Bentley University (including a stint as its chair from 2007-2011). Inc. Magazine named him the "Netty Professor" in a feature article about his Internet Shopping 24/7 Project, where he shopped exclusively online as a participant observer for one year from 1999 to 2000 and emerged as the world's first online shopping blogger (see


Dr. Weinberg has an international reputation as a leading authority on the online consumer experience, social media, and digital marketing. He is an award winning researcher, having earned the MSI/H. Paul Root best paper award from the American Marketing Association's prestigious Journal of Marketing, and is an award winning teacher. Weinberg's research, which is both theoretical and applied, has been published in leading journals and periodicals such as Journal of Marketing, Journal of Marketing Research, Journal of Interactive Marketing, Harvard Business Review and The Wall Street Journal. In addition, along with the likes of Clay Christensen, Rosabeth Moss Kanter, John Deighton, and Nobel Peace Prize winner Muhammad Yunus, he is ranked as one of 50 Business Professors You Should Follow on Twitter.


Professor Weinberg earned his Ph.D. at MIT's Sloan School of Management and his MBA and BA in Mathematics/Computer Science at Boston University. He has also been a faculty member at Northwestern's J.L. Kellogg Graduate School of Management, Babson College, Boston University's Graduate School of Management, and Tufts University's Fletcher School of Law and Diplomacy, as well as a Visiting Scholar in the McCombs School of Business, University of Texas at Austin. He has worked with a number of organizations, such as General Motors, Verizon, and MetLife.


Follow Professor Weinberg on Twitter.