This semester, Isenberg undergraduates are giving high points to their interactions and appointments with the school's Undergraduate Programs Office. Gone are the sometimes lengthy wait times and hurried advising of previous years. In their place is a deftly designed process reflecting a strategic investment in both technology and people.
Isenberg Graduate Urges Students to Hone Data Analytic Skills
November 20, 2014
"You are digital natives. You are joining the workforce at a perfect time to bring employers and other companies critical value through your analytical skills," IBM executive Mark Hanny '78 told seniors and MBA students in Professor Marc Weinberger's course, "Managerial Perspectives on Marketing Strategy."
Student-run Ad Agency Poised for National Competition
November 17, 2014
UMAdLab, a student-run advertising agency and extension of Isenberg's Marketing Club, is vying against teams from 19 other schools in the Credit Karma Campus Challenge. The competition, sponsored by the credit management education firm, Credit Karma, and hosted by EdVenture Partners, challenges teams to develop a multimedia marketing campaign to help consumers manage their credit ratings using free tools on Credit Karma's website. The teams will foster consumer awareness about Credit Karma's other financial management resources and attempt to increase consumer membership on the website.
Isenberg in the News--October 17, 2014
October 17, 2014
Recent news about Isenberg in the print and electronic media
In a visit to Isenberg's Fundamentals of Marketing class, UMass Amherst Provost Katherine Newman discussed the importance of marketing in fostering the campus's competitiveness and reputation.