Lecture: Disentangling the Financial Impact of Brand Alliances

September 28, 2012

10:30am - 12:00pm


Isenberg 112 (wheelchair accessible)


Yana Andonova, , yandonov@som.umass.edu

Event Website

Dr. Bill Ross of the University of Connecticut will be the guest speaker at this week's Marketing Seminar. All are invited to attend.


Dr. Ross will be presenting his paper: "Disentangling the Financial Impact of Brand Alliances"


More information about this guest speaker.