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Isenberg School of Management Department of Marketing

Marketing Requirements Checksheet

Effective with Class of 2002

1. Required Junior/Senior SOM Core:(15 credits)
Sem.GradeCourse
  FINOPMGT 301, Corporate Finance
  MANAGMNT 301, Principles of Management
  MARKETNG 301, Fundamentals of Marketing
  SCH-MGMT 310, Management Communications
  SCH-MGMT 497, Business Policy & Strategy

2. Required Marketing Core: (18 credits)
Sem.GradeCourse
MARKETNG 412, Marketing Research
Choose three courses from the list at right:
    
   
    
Business Electives: (6 credits - upper-level courses in any Isenberg School department, including Marketing

  
   
   

3. Breadth Requirement Courses: (21 Credits)
   
   
   
   
   
   

Also, please note that:

* Required SCH-MGMT courses and courses in your major may not be taken pass/fail, with the exception of MARKETNG 398 which can count as one elective in Item #2.
*Independent Study credits cannot be used to satisfy any Isenberg School or major requirement.

Marketing Requirements Checklist.PDF

MARKETING

Choose three of the following MARKETING courses to fulfill requirements in Item #2: (Not all courses are offered every semester.)

410 - Consumer Behavior
421 - Product Strategy
422 - Promotional Strategy
425 - Sales/Distr. Strategy
437 - International Marketing
441 - Marketing Management
450 - Direct Marketing
455 - Internet Marketing
465 - Retailing Mgt. & Tech.
491G - Tools for Prof. Success
491K - Adv. Promo.l Strategy
491N - Non-Profit Marketing
491S - Small Business Mktg
491W - Hands on Brand Mgmt
Any other MARKETNG 491 also counts.

Graduation Requirements:

*Complete at least 120 credits.

* Maintain a cumulative average of at least 2.0 in your major and overall.

*Isenberg Breadth Requirement: Students must complete 21 units of coursework outside of the Isenberg School. Courses used to satisfy General Education and Isenberg School requirements MAY not be applied to this requirement. In addition, no more than 3 units of Economics and/or Res-Econ are allowed.

You are responsible:

* To ensure that all graduation requirements are fulfilled. Your degree progress report can be viewed on your SPIRE account. You should meet with your sdvisor regulary to review your progress toward completing graduation requirements.

* To keep track of the requirements for other minors or majors you are pursuing.