Departmental Honors Track for Marketing

Member of Commonwealth Scholar Honors Program or Commonwealth College
Change of Major to MKTG DH for Honors Program MKTG CD for Commonwealth College, co-signed at Honors Office
Ability to complete 48 graded credits in residence
Interview with DH Coordinator

Magna cum laude:
Summa cum laude:

3.5 overall and minimum grade of AB on 499Y and 499P/T
3.8 overall and minimum grade of AB on 499Y and 499P/T

499Y/499T
(3 cr. research/
3 cr. thesis)

491H/499P
(3 cr. case study/
3 cr. case study project for archiving*

Honors Program students 2** Honors courses, preferably outside of SOM
Commonwealth College (ComCol) students 6** Honors courses, preferably outside SOM
2 MKTG courses at 300 level or higher, note: MBA MKTG courses, particularly SOM 660 (usually Fall) and SOM 691A (Spring) are highly recommended, and fully enriched seminars are recommended over colloquia or independent studies, in any case, no more than 2 Honors independent studies may count toward these requirements.
MKTG 499Y Honors Research (first half of the year-long thesis) followed by MKTG 499T Honors Thesis (theoretical thesis prepared for archiving)
OR
MKTG 491H, 3 credits, concurrent with MKTG 499P, 3 credits, Honors Project (Case Writing prepared for archiving)*

*	Note: In semester or years when 491H is not available, students may use 499Y and 499P to register for the project option (499Y may precede 499P or be taken concurrently).
**	Unless a ComCol Advisor has modified your Honors Program or ComCol contract due to transfer status.

Marketing honors majors are invited to attend special departmental colloquia. These colloquia used to be open only to doctoral students and faculty.
Special scholarship and award opportunities.
Mentoring from faculty members.

Information provided by:
UMass Honors Program
504 Goodell - Box 33295
Amherst, MA 01003-3295
(413) 545-2483