William D. Diamond

Associate Professor

Office: SOM 361
Phone: 413-545-5671
Email: diamond@mktg.umass.edu
Syllabus: MKTG 412, MKTG 450

Ph.D., U of North Carolina-Chapel Hill, 1984
B.A., Amherst College, 1972

Selected Publications:

Using Temporal Construal Theory to Refine Ad Campaigns Persuading People to Quit Smoking. American Marketing Association Marketing and Public Policy Conference, (2003) Washington, D.C.

With Kathleen Debevec “Do Different Anti-Smoking Messages Work for Different Segments of Smokers and Nonsmokers? Three Internet Advertising Studies.” American Marketing Association Marketing and Public Policy Conference (2002), Atlanta, GA.

With Sara Gooding-Williams. “Using Advertising Constructs to Evaluate Direct Mail Fundraising Appeals.” Nonprofit Management and Leadership, 12(3). 2002.

With Stephanie M. Noble. “Defensive Responses to Charitable Direct Mail Solicitations.” Journal of Interactive Marketing, 15(3), (2001), pg. 2-12.

With Loewy, B. Z. “Effects of Probabilistic Rewards on Recycling Attitudes and Behavior.” Journal of Applied Social Psychology, 21(19), (1991), pg. 1590-1607.

Academic and Professional Activities:

Former Department Head (Chair), Marketing Department, University of Massachusetts, Amherst
Former Faculty Director, The Nonprofit Center, Isenberg School of Management, University of Massachusetts, Amherst

Research Grants:

University of Massachusetts Service Learning Grant for the Marketing Department in collaboration with the Nonprofit Center. 2000.
Operating support for the Nonprofit Center from the Davis Foundation. 1999, 2000. (With Suzanne Kulik).

Awards:

Best Paper, Ethical and Societal Issues in Marketing Track, AMA Summer Educators’ Conference, 1999 (with Karen Flaherty).