Thomas Brashear-Alejandro

Associate Professor of Marketing

Office: SOM 218A
Phone: 413-545-5666
E-mail: brashear@mktg.umass.edu
Syllabus: MKTG 437

Ph.D., Georgia State University, 1998
M.S., Georgia State University, 1996
M.B.A., Eastern Kentucky University, 1992
B.A., Centre College, 1992
B.A., University of Kentucky, 1989

Selected Publications:

With Richard G. Netemeyer and S. Boles “A Cross-National Model of Job-Related Outcomes of Work-Role and Family-Role Variables: A Retail Sales Context,” Journal of the Academy of Marketing Science. (forthcoming).

With Ela Lepkowska-White and Marc G. Weinberger “A Test of Ad Appeal Effectiveness in Poland and the U.S.: The Interplay of Appeal, product and Culture” Journal of Advertising 32(3), 57-67 (2003).

With Charles M. Brooks, James S. Boles, and Danny N. Bellenger “An Empirical Test of Trust Building Processes and Outcomes in Sales Manager - Salesperson Relationships” Journal of the Academy of Marketing Science, 31 (2), 189-200. (2003).

Academic and Professional Activities:

Member of the Collegiate Council of the American Marketing Association (2003-present)
Chair, Marketing Research SIG (2003-present)

Awards:

Nominated for University Outstanding Advisor Award, 2001-2002).
High Distinction Award at the Journal of Business and Industrial Marketing, (2000).
Outstanding Teaching Award, Isenberg School of Management, (1999-2000).
Lily Teaching Fellowship, (1999-2000).
Nominated for University Distinguished Teaching Award, (1998-2003).
Literati Award for Best Paper in the Journal of Business and Industrial Marketing, (1998).