Prof. Tanya (Ya) Tang
 

Tanya (Ya) Tang  

Assistant Professor


Telephone: 413-545-7603

Email: yatang@isenberg.umass.edu

Office: Isenberg 343

 

View CV (pdf)


Education:

Ph.D., University of Illinois at Urbana-Champaign

M.Phil., Hong Kong University of Science and Technology 

B.S., Central South University, China

Research/Teaching Interests:

New Product Development, Innovation, Social Media Marketing and Social Networks


Academic and Professional Activities

Product Development and Management Association

Association for Information Systems

American Marketing Association

 

Awards:

Sheth Dissertation Award, 2011

AMA/Sheth Doctoral Consortium Doctoral Fellow, 2011

PDMA-UIC Doctoral Consortium Doctoral Fellow, 2011

ISBM Doctoral Consortium Doctoral Fellow, 2010

 


 

Publications:

Tang, Tanya (Ya), E. Fang, and F. Wang (2014), "Is Neutral Really Neutral? The Effects of Neutral User-Generated Content (UGC) on Product Sales," Journal of Marketing, Forthcoming.