Prof. Tanya (Ya) Tang

Tanya (Ya) Tang  

Assistant Professor

Telephone: 413-545-7603


Office: Isenberg 343


View CV (pdf)


Ph.D., University of Illinois at Urbana-Champaign

M.Phil., Hong Kong University of Science and Technology 

B.S., Central South University, China

Research/Teaching Interests:

New Product Development, Innovation, Social Media Marketing and Social Networks

Academic and Professional Activities

Product Development and Management Association

Association for Information Systems

American Marketing Association



Sheth Dissertation Award, 2011

AMA/Sheth Doctoral Consortium Doctoral Fellow, 2011

PDMA-UIC Doctoral Consortium Doctoral Fellow, 2011

ISBM Doctoral Consortium Doctoral Fellow, 2010




Tang, Tanya (Ya), E. Fang, and F. Wang (2014), "Is Neutral Really Neutral? The Effects of Neutral User-Generated Content (UGC) on Product Sales," Journal of Marketing, Forthcoming.