Marc Weinberger  

Professor of Marketing, Emeritus

 

Email: marcw@isenberg.umass.edu

 

View CV (pdf)

 

 

 


Education:

Ph.D., Arizona State University, 1976
M.B.A., University of Massachusetts 1972
B.B.A., University of Massachusetts 1970

Research/Teaching Interests:

Marketing communication

Humor in advertising and negative communication


 

Selected Publications:

 

Book: With Charles Gulas, "Humor in Advertising: A Comprehensive Analysis," 2006, New York: ME Sharpe.

"Fifty Shades of Sex and Violence: Scenes of Advertising to Come?," with Tom Reichert, in Advertising and Violence: Concepts and Perspectives, by Nora Rifon, Marla Stafford and Les Carlson, ME Sharpe: Armonk, N.Y. (2014), 77-93.

 

"Publicity and Advertising: What Matters Most for Sales," with Harlan Spotts and Michelle Weinberger, European Journal of Marketing, forthcoming 2014/2015.

 

"The Impact of Violent Humor on Advertising Sucess: A Gender Perspective," with Kunal Swani and Charles Gulas, 2013,  Journal of Advertising, 42(4), 308-319.

 

"The Role of Culture in Advertising Humor", with Charles Gulas and Michelle Weinberger, Ed. Gordon Foxall and Victoria James, in Handbook of New Developments in Consumer Behaviour,  Chapter 4, Edward Elgar, UK,  (2012): 83-117.

 

"It's Just a Joke: The Denigration of Males in Humorous Advertising" with Charles Gulas and Kim McKeague, Journal of Advertising , 2010, 39(4), pages 109-120.

 

"Joe Camel: Postmortem of a Celebrity Spokesperson" with Harlan Spotts and Ereni Markos."  International Journal of Advertising, 2010, 29(3), 401-430.

 

"Marketplace Footprints:  Connecting Marketing Communication and Corporate Brands," with Harlan Spotts, European Journal of Marketing, 2010,

Vol. 44 (5), 591-609.

 

Academic and Professional Activities:

Editorial review board member: Journal of Advertising (1986-present) and Journal of Marketing Education 1995-present)

 

 

Current Interests and Teaching

Professor Weinberger has been doing research and writing about the use of violence with humor in advertising.  He also studies the impact of positive and negative publicity on companies and products.  He has been teaching in Isenberg for over 35 years and now just teaches one class each fall titled, Managerial Perspectives on Marketing Strategy.  The course is built around high level business owners, executives and entrepreneurs who are mostly Isenberg Marketing alums.  Each year about ten of these successful graduates come back to talk about business and marketing strategy in their industries.  Speakers range from the Chairman of Macy's, Presidents of Bacardi, Van Heusen to Executive Vice Presidents of firms such as Reebok IBM, IDC and Dunkin Brands.  It provides a unique opportunity to learn from these wonderful Isenberg success stories.

 

 

Awards:

ANBAR Citation of Excellence Award for article written with H. Spotts and A. Parsons (see above)

Named among top 30 publishers in advertising 1989-1996, Journal of Advertising, Summer 1998.