Professor of Marketing, Emeritus
Ph.D., Arizona State University, 1976
Humor in advertising and negative communication
Book: With Charles Gulas, "Humor in Advertising: A Comprehensive Analysis," 2006, New York: ME Sharpe.
"The Impact of Violent Humor on Advertising Success: A Gender Perspective," with Kunal Swani and Charles Gulas, Journal of Advertising. (Forthcoming)
"Fifty Shades of Sex and Violence: Scenes of Advertising to Come?," with Tom Reichert, in Advertising and Violence: Concepts and Perspectives, ME Sharpe, by Les Carlson, and Marla Stafford. (Forthcoming)
"The Role of Culture in Advertising Humor", with Charles Gulas and Michelle Weinberger, Ed. Gordon Foxall and Victoria James, in Handbook of New Developments in Consumer Behaviour, Chapter 4, Edward Elgar, UK, (2012): 83-117.
"It's Just a Joke: The Denigration of Males in Humorous Advertising" with Charles Gulas and Kim McKeague, Journal of Advertising , 2010, 39(4), pages 109-120.
"Joe Camel: Postmortem of a Celebrity Spokesperson" with Harlan Spotts and Ereni Markos." International Journal of Advertising, 2010, 29(3), 401-430.
"Marketplace Footprints: Connecting Marketing Communication and Corporate Brands," with Harlan Spotts, European Journal of Marketing, 2010, Vol. 44 (5), 591-609.
Academic and Professional Activities:
Editorial review board member: Journal of Advertising (1986-present) and Journal of Marketing Education 1995-present)
Current Interests and Teaching
Professor Weinberger has been doing research and writing about the use of violence with humor in advertising. He also studies the impact of positive and negative publicity on companies and products. He has been teaching in Isenberg for over 35 years and now just teaches one class each fall titled, Managerial Perspectives on Marketing Strategy. The course is built around high level business owners, executives and entrepreneurs who are mostly Isenberg Marketing alums. Each year about ten of these successful graduates come back to talk about business and marketing strategy in their industries. Speakers range from the Chairman of Macy's, Presidents of Bacardi, Van Heusen to Executive Vice Presidents of firms such as Reebok. It provides a unique opportunity to learn from these wonderful Isenberg success stories.
ANBAR Citation of Excellence Award for article written with H. Spotts and A. Parsons (see above)
Named among top 30 publishers in advertising 1989-1996, Journal of Advertising, Summer 1998.