Marc Weinberger

Associate Dean of Faculty Affairs and Research

Professor of Marketing

Telephone: 413-545-5674

Email: marcw@mktg.umass.edu

Office: SOM 365A

Education:

Ph.D., Arizona State University, 1976
M.B.A., University of Massachusetts 1972
B.B.A., University of Massachusetts 1970

Research/Teaching Interests:

Marketing communication

Humor in advertising and negative communication

Selected Publications:

Book: Charles Gulas, "Humor in Advertising: A Comprehensive Analysis," 2006, New York: ME Sharpe.

With Harlan Spotts, "Marketplace Footprints: Connecting Marketing Communication and Corporate Brands," Forthcoming in 2009 European Journal of Marketing.

With Charles Gulas, "That's Not Funny Here: Humorous Advertising Across Boundaries," chapter to appear in forthcoming book 2009 on humor by Dela Carmala Chiaro (Italy).

With Stephanie M. Noble, and David Griffith, "Consumer Derived Utilitarian Value and Channel Utilization in a Multi-Channel Retail Context," Journal of Business Research, 2005, 58(12), 1643-1651.

With Charles Gulas and Karen Pappas, "The Impact of Perceived Humor on Ad Performance," Journal of Current Issues in Research in Advertising, 26 (1) Spring 2004.

With Elzbieta Lepkowska-White and Thomas Brashear, "A Test of Ad Appeal Effectiveness in Poland and the U.S.: The Interplay of Appeal, Product and Culture", Journal of Advertising, Volume 32, (3) Fall 2003, 57-68.

Academic and Professional Activities:

Editorial review board member: Journal of Business Research (1989-present), Journal of Advertising (1986-present)

Journal of Marketing Education 1995-present)

Awards:

ANBAR Citation of Excellence Award for article written with H. Spotts and A. Parsons (see above)

Named among top 30 publishers in advertising 1989-1996, Journal of Advertising, Summer 1998.