Marc G. Weinberger
Professor of Marketing
ON SABBATICAL SPRING 2008
Office: SOM 218B
Phone: 413-545-5674
Email: marcw@mktg.umass.edu
Ph.D., Arizona State University, 1976
M.B.A., University of Massachusetts 1972
B.B.A., University of Massachusetts 1970
Selected Publications:
With Charles Gulas, “Humor in Advertising: A Comprehensive Analysis,” 2006.
With Stephanie M. Noble, and David Griffith, “Consumer Derived Utilitarian Value and Channel Utilization in a Multi-Channel Retail Context," Journal of Business Research, 2005, 58(12), 1643-1651.
With Charles Gulas and Karen Pappas, “The Impact of Perceived Humor on Ad Performance,” Journal of Current Issues in Research in Advertising, 26 (1) Spring 2004.
With Elzbieta Lepkowska-White and Thomas Brashear, “A Test of Ad Appeal Effectiveness in Poland and the U.S.: The Interplay of Appeal, Product and Culture, Journal of Advertising ,Volume 32, (3) Fall 2003, 57-68.
With Elzbieta Lepkowska-White, “The Influence of Negative Information on Purchase Behavior,” Journal of Marketing Management. Summer 2000, 16, 465-482.
Academic and Professional Activities:
Editorial review board member, Journal of Business Research (1989-present),
Journal of Advertising (1986-present), Marketing Intelligence and Planning
(1985-present), Journal of Marketing Education (1995-present)
Awards:
ANBAR Citation of Excellence Award for article written with H. Spotts and A. Parsons (see above)
Named among top 30 publishers in advertising 1989-1996, Journal of Advertising, Summer 1998.
