Professor Kwong Chan

Kwong Chan

Assistant Professor of Marketing

Telephone: 413-545-3181

Email: kwongchan@mktg.umass.edu

Office: SOM 339

Education:

Ph.D., Michigan State University, 2006
B.Com. (Hons), University of Tasmania, 1999

Research/Teaching Interests:

Market segmentation

New product diffusion

New product innovation

New product adoption

Recent Publications

"Decomposing Product Innovativeness and Its Effects upon New Product Success" Journal of Product Innovation Management, 2006, 23, pages 408-421 (with Roger J. Calantone and Anna Shaojie Cui).

"Strategic Orientations in Export Pricing: A Clustering Approach to Create Firm Taxonomies," Journal of International Marketing, 2003, 11 (1), pages 47-72 (with S.T. Cavusgil and Chun Zhang).

"Contrasting Effects of Knowledge upon Learning in New Product Development" American Marketing Association Conference, August 2008

"Linking New and Repeat Adopters of 2^nd Generation Automobiles" INFORMS Annual Meeting, October 2008