Kwong Chan

Assistant Professor of Marketing

Office: SOM 339
Phone: 413-545-3181
Email: kwongchan@mktg.umass.edu
Syllabus: MKTG 441

Ph.D., Michigan State University, 2006
B.Com. (Hons), University of Tasmania, 1999

Background Information:

Professor Chan conducts research both in adoption of innovations among consumers, and development of knowledge within firms. In consumers the focus is upon how new technology can be packaged to provide new benefit with minimal adjustment on the part of the customer. In firms Kwong's focus is upon managing product development in a way that allows new insights to effectively be combined with existing processes.