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George R. Milne
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Education:Ph.D., University of North Carolina-Chapel Hill, 1990 |
Research/Teaching Interests:Privacy Database marketing Electronic commerce and consumer consumption experiences Marketing management Internet marketing |
Selected Publications:
Milne, George R., Joseph Phelps, and James Peltier (2008), "Incorporating Privacy in Advertising Education: A Mulitchannel and Multiple Public Perspective," Journal of Advertising Education, 12:2.
Milne, George R., Shalini Bahl, and Andrew J. Rohm (2008), "Toward a Framework for Assessing Covert Marketing Practices," Journal of Public Policy and Marketing, 22:1 (Spring), 57-62.
Milne, George R., Mary J. Culnan, and Henry Greene (2006), "A Longitudinal Assessment of Online Privacy Notice Readability," Journal of Public Policy and Marketing, 25:2, 238-249.
Greene, Henry and George R. Milne (2005), 'Alternative Data Sources in Targeted Marketing: The Value of Exographics,' Journal of Targeting, Measurement and Analysis for Marketing, 14, 33-46.
Rohm, Andrew J., George R. Milne, and Mark A. McDonald (2005), "A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry." Sports Marketing Quarterly
Milne, George and Mary J. Culnan (2004), "Strategies for Reducing Online Privacy Risks: Why Consumers Read [Or don't Read] Online Privacy Notices" Journal of Interactive Marketing, 18:3 15-29.
Milne, George R., Andrew J. Rohm, and Shalini Bahl (2004), "Consumers' Protection of Online Privacy and Identity." Journal of Consumer Affairs, 38:2, Winter. 217-232
Rohm, Andrew, Vishal Kashyap, Thomas Brashear, and George R. Milne (2004), "The Use of Online Marketplaces for Competitive Advantage: A Latin American Perspective." Journal of Business and Industrial Marketing, Forthcoming 19:6
Milne, George R. and Andrew J. Rohm (2003), "The 411 on Mobile Privacy," Marketing Management, July/August 41-45.
Rohm, Andrew and George R. Milne (2004), "Investigating Internet Channel Opportunities and Challenges: Managers Experiences Across Five Industries," Journal of Managerial Issues, Winter 25:4, 467-485.
Milne, George (2003), "How Well Do Consumers Protect Themselves from Identity Theft?" Journal of Consumer Affairs, Winter 37:2
Academic and Professional Activities:
Editorial review board member, Journal of Public Policy and Marketing
Conference Chair, 2007 DMEF Direct/Interactive Research Summit
Conference Vice Chair, 2006 DMEF Direct Marketing Conference
Research Grants:
Cypres Research Fund (2001) (with Mary Culnan, Bentley College).
Marketing Science Institute funding for "Business Privacy Practices and Consumer Sensitivity to Privacy Issues".
Awards:
Outstanding Paper Award, Association for Health Care Research 22nd Annual Conference
Best Paper Award, Ethical and Societal Issues in Marketing and Consumer
Relationships Track , Winter AMA (1999)
Best Paper Award, Association for Health Care Research 18th Annual Conference (1999)
Outstanding College Teaching Award, University of Massachusetts at Amherst (1993-94)
