George R. Milne

Associate Professor of Marketing

Office: SOM 221B
Phone: 413-545-5669
Email: milne@mktg.umass.edu
Syllabus:MKTG 412
Website: George Milne

Ph.D., U of North Carolina-Chapel Hill, 1990
M.A., University of Utah, 1984
B.S., University of Utah, 1982

Selected Publications:

With Shalini Bahl, and Andrew Rohm (2008),"Toward a Framework for Assessing Covert Marketing Practices," Journal of Public Policy and Marketing, 27:1, 57- 62.

With Mary J. Culnan, and Henry Greene (2006), "A Longitudinal Assessment of Online Privacy Notice Readability," Journal of Public Policy and Marketing, 25:2, 238-249.

With Mary J. Culnan (2004), "Strategies for Reducing Online Privacy Risks: Why Consumers Read [Or don't Read] Online Privacy Notices," Journal of Interactive Marketing, 18:3 15-29.

With Andrew J. Rohm, and Shalini Bahl (2004), "Consumers' Protection of Online Privacy and Identity." Journal of Consumer Affairs, 38:2, Winter. 217-232.

With Andrew J. Rohm (2003), "The 411 on Mobile Privacy," Marketing Management, July/August 41-45.

Academic and Professional Activities:

Editorial review board member, Journal of Public Policy and Marketing
Special-issue editor, Journal of Public Policy and Marketing, Spring 2000

Areas of Expertise:

Marketing Research (survey research and multivariate data analysis)
Consumer privacy protection

Research Grants:

Cypres Research Fund (2001) (with Mary Culnan, Bentley College).
Marketing Science Institute funding for “Business Privacy Practices and Consumer Sensitivity to Privacy Issues”.

Awards:

Outstanding Paper Award, Association for Health Care Research 22nd Annual Conference
Best Paper Award, Ethical and Societal Issues in Marketing and Consumer
Relationships Track , Winter AMA (1999)
Best Paper Award, Association for Health Care Research 18th Annual Conference (1999)
Outstanding College Teaching Award, University of Massachusetts at Amherst (1993-94)