Eric N. Berkowitz

Professor of Marketing;
Associate Dean of
Professional Programs

Office: SOM 305
Phone: 413-545-5663
Email: enb@mktg.umass.edu


Ph.D., Ohio State University, 1976
M.B.A., University of Massachusetts, 1972
B.A., University of Massachusetts, 1971

Selected Publications:

Essentials of Health Care Marketing, 2nd ed. Jones and Bartlett ., 2006

Essentials of Health Care Marketing, Aspen, 1996.

Health Care Marketing Plans: From Strategy to Action, 3rd ed. Jones and Bartlett, 2004.

Marketing. 6th ed. Richard D. Irwin, 2000.

Health Care Marketing Research, Richard D. Irwin, 1997.

Strategic Planning in Health Care Management: Marketing and Finance Perspectives. Aspen, 1991.

Academic and Professional Activities:

Past Editor, Journal of Health Care Marketing
Past Editor, Trend Watch

Awards:

Who’s Who in American Industry and Finance, Who’s Who in Education, Who’s Who Among Emerging Leaders
Outstanding College Teaching Award, University of Massachusetts Amherst, 1998.
Alliance for Healthcare Strategy Frank J. Weaver Leadership Award for contribution to the advancement of health care marketing