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Easwar Iyer
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Education:Ph.D., University of Pittsburgh, 1984 |
Research/Teaching Interests:Consumer behavior Marketing management Environmental marketing |
Recent Publications:
"Noneconomic Goals of Socially Responsible Investors," (2009), Journal of Consumer Behaviour, Vol. 8, p1 -13 (with Rajiv K. Kashyap)
"Toward a Responsive Pedagogy: Linking Social Responsibility to Firm Performance Issues in the Classroom", (2006), Academy of Management Learning & Education, Vol. 5:3 (September), p366-376 (with Rajiv K. Kashyap and Raza Mir)
"Consumer Recycling: Role of Incentives, Information and Social Class," (2006) Journal of Consumer Behavior, 6 (Jan. - Feb.), p. 32 - 47. (with Rajiv K. Kashyap)
"Creating Effective Direct Mail Charitable Solicitations: The Effects of Enclosures and Different Appeals, (2006), Journal of Nonprofit & Public Sector Marketing, 18:1, p. 81 - 100. (with Rajiv K. Kashyap and William. D. Diamond)
"Corporate Environmentalism: Antecedents and Role of Industry Type," (2003), Journal of Marketing, 67:2 (April), p. 106-122 (with Subhabrata B. Banerjee and Rajiv. K. Kashyap).
"Theory of Alliances: Partnership and Partner Characteristics," (2003), Journal of Nonprofit and Public Sector Marketing, 11:1, p. 41-58.
"Attitudes and Behaviors of College Students in Regards to the Environment and Recycling," Academy of Marketing Science Conference, (May 2001) San Diego, CA.
"A Framework to Understand Contextual Effects on Recycling Behavior," Marketing and Public Policy Conference, (June 2001) Washington D. C.
"Is Regulation Protecting Online Privacy? A Methodological Assessment of Web Sweeps," Marketing and Public Policy Conference, (June 2001) Washington D. C.
With E.L. White. "Flush, Rinse, and Call the Physician," Marketing and Public Policy Proceedings, (ed.) Alan Andreasen, Alex Simonson and N. Craig Smith, (1998) Washington D. C., p. 6.
Academic and Professional Activities:
Chair, American Marketing Association (AMA) Summer Educator Conference, 2010
Department Head (Chair), Marketing Department, University of Massachusetts, Amherst
Co-chairperson, Public Policy and Marketing Conference, 1997
Special-issue editor, Journal of Advertising, Spring 1995
Editorial board member, Journal of Public Policy and Marketing
Editorial board member, Journal of the Academy of Marketing Science
Awards:
Advertising Education Foundation
Professor in residence, San Francisco offices of J. Walter Thompson Advertising Agency
Social Science Research Council
Keynote speaker, "Advertising Consumption and the New Middle Class in India," Monterey, Calif.
