Easwar Iyer

Professor of Marketing 

Telephone: 413-545-5667

Email: iyer@isenberg.umass.edu

Office: Isenberg 221A


View CV (pdf)



Ph.D., University of Pittsburgh, 1984
M.B.A., Indian Institute of Management, 1973
B.Tech., Indian Institute of Technology-Chennai, 1971

Research/Teaching Interests:

Consumer behavior

Marketing management 

Environmental marketing


Recent Publications:

"Noneconomic Goals of Socially Responsible Investors," (2009), Journal of Consumer Behaviour, Vol. 8, p1 -13 (with Rajiv K. Kashyap)


"Toward a Responsive Pedagogy: Linking Social Responsibility to Firm Performance Issues in the Classroom", (2006), Academy of Management Learning & Education, Vol. 5:3 (September), p366-376 (with Rajiv K. Kashyap and Raza Mir)


"Consumer Recycling: Role of Incentives, Information and Social Class," (2006) Journal of Consumer Behavior, 6 (Jan. - Feb.), p. 32 - 47. (with Rajiv K. Kashyap)


"Creating Effective Direct Mail Charitable Solicitations: The Effects of Enclosures and Different Appeals, (2006), Journal of Nonprofit & Public Sector Marketing, 18:1, p. 81 - 100. (with Rajiv K. Kashyap and William. D. Diamond)


"Corporate Environmentalism: Antecedents and Role of Industry Type," (2003), Journal of Marketing, 67:2 (April), p. 106-122 (with Subhabrata B. Banerjee and Rajiv. K. Kashyap).


"Theory of Alliances: Partnership and Partner Characteristics," (2003), Journal of Nonprofit and Public Sector Marketing, 11:1, p. 41-58.

"Attitudes and Behaviors of College Students in Regards to the Environment and Recycling," Academy of Marketing Science Conference, (May 2001) San Diego, CA.

"A Framework to Understand Contextual Effects on Recycling Behavior," Marketing and Public Policy Conference, (June 2001) Washington D. C.

"Is Regulation Protecting Online Privacy? A Methodological Assessment of Web Sweeps," Marketing and Public Policy Conference, (June 2001) Washington D. C.

With E.L. White. "Flush, Rinse, and Call the Physician," Marketing and Public Policy Proceedings, (ed.) Alan Andreasen, Alex Simonson and N. Craig Smith, (1998) Washington D. C., p. 6.

Academic and Professional Activities:

Chair, American Marketing Association (AMA) Summer Educator Conference, 2010

Department Head (Chair), Marketing Department, University of Massachusetts, Amherst

Co-chairperson, Public Policy and Marketing Conference, 1997

Special-issue editor, Journal of Advertising, Spring 1995

Editorial board member, Journal of Public Policy and Marketing

Editorial board member, Journal of the Academy of Marketing Science


Advertising Education Foundation

Professor in residence, San Francisco offices of J. Walter Thompson Advertising Agency

Social Science Research Council

Keynote speaker, "Advertising Consumption and the New Middle Class in India," Monterey, Calif.