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Doron Goldman

Lecturer of Marketing 


Telephone: ON LEAVE FALL 2009

Email: dorong@som.umass.edu

Office:  

 


Education:

M.Phil., New York University, 1991
J.D., Stanford University, 1985
B.S., New York University, 1982

Research/Teaching Interests:

Ethics & managerial decision making in marketing contexts

Consumer behavior baseball history 

Marketing ethics and law

Brand strategy

Consumers & their behavior

Legal & ethical decision-making of managers


 

Selected Publications:

With Bruce Buchanan. "US vs. Them: The Minefield of Comparative Advertising." Harvard Business Review (June-July 1989).

Academic and Professional Activities:

Advisor, University of Massachusetts Marketing Club
Internship advisor, Marketing Department
Member of Board, Massachusetts Society of Professors (MSP)

Awards:

Nominated for Distinguished Teacher Award, 2002