Doron Goldman
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Education:M.Phil., New York University, 1991 |
Research/Teaching Interests:Ethics & managerial decision making in marketing contexts Consumer behavior baseball history Marketing ethics and law Brand strategy Consumers & their behavior Legal & ethical decision-making of managers |
Selected Publications:
With Bruce Buchanan. "US vs. Them: The Minefield of Comparative Advertising." Harvard Business Review (June-July 1989).
Academic and Professional Activities:
Advisor, University of Massachusetts Marketing Club
Internship advisor, Marketing Department
Member of Board, Massachusetts Society of Professors (MSP)
Awards:
Nominated for Distinguished Teacher Award, 2002






