UMass Amherst
Isenberg School of Management UMass Amherst About IsenbergContact UsMap & DirectionsTour Isenberg
Isenberg HomeUndergraduate ProgramsMBA ProgramsMaster's ProgramsDoctoral ProgramsAcademic Departments
Isenberg School of Management Department of Marketing

Doron Goldman

Lecturer in Marketing

Office: SOM 327
Phone: 413-545-5668
Email: dorong@som.umass.edu
Syllabus: MKTG 410, MKTG 421

M.Phil., New York University, 1991
J.D., Stanford, 1985
B.S., New York University, 1982

Selected Publications:

With Bruce Buchanan. “US vs. Them: The Minefield of Comparative Advertising.” Harvard Business Review (June-July 1989).

Academic and Professional Activities:

Advisor, University of Massachusetts Marketing Club
Internship advisor, Marketing Department
Member of Board, Massachusetts Society of Professors (MSP)

Awards:

Nominated for Distinguished Teacher Award, 2002

Doron Goldman

Research Interests:

Ethics and managerial decision making in marketing contexts
Consumer behavior
Markets, ethics, and law
Baseball history


Teaching Interests:

Brand Strategy
Consumers and their Behavior
Sales
Legal and Ethical Decision-making of Managers