Professor Cynthia Barstow, Lecturer in Marketing

Cynthia Barstow

Lecturer in Marketing 

Telephone: 413-545-6549


Office: Isenberg 229A


View CV (pdf)


M.S., University of Massachusetts, Amherst

B.S., Syracuse University

Research/Teaching Interests:

Sustainability and corporate social responsibility,

Food marketing and merchandising,

Natural and organic products and alternative healthcare marketing,

Consumer behavior,

Societal marketing and International marketing




Selected Consumer, Trade, and Academic Publications:

  • The Eco-foods Guide: What's Good for the Earth is Good for You (New Society 2002)
  • Natural Foods Merchandiser
  • Mother Earth News
  • Vegetarian Times
  • Progressive Grocer
  • Natural Farmer

Academic and Professional Activities:

  • Founder and president: Seed to Shelf: Marketing for Sustainability
  • Speaker: International Seafood Show, Natural Products Expo East/West, Global Food & Style Expo, IQPC, NASULGC: Food Systems Leadership Institute, All Things Organic, Organic Trade Association, Northeast SARE, Tuft's University Green Festival, University of New Hampshire's SOA Conference
  • Keynoter: ACORN, Halifax, CA; Future Harvest, Hagerstown, MD

Boards and Committees:

  • Agricultural Justice Project Advisory Council
  • Biodynamic Farmland Conservation Trust
  • NE SARE Technical Grant Review Committee
  • NESAWG Advisory Council
  • Protect Harvest national board member.