Charles D. Schewe
 

Selected Publications:

With Paulo Cesar Motta. "Are Marketing Management Decisions Shaped During One's Coming of Age?" accepted for publication in Management Decisions, Vol. 46, No. 7, (Fall, 2008), pp. 1096-1110.

With Benny Carlson. "Age Matters: Segmenting Swedish Markets by Generational Cohorts," Revista Portuguesa de Marketing, Vol. 10, No. 18, (October, 2006), pp. 65-73.

With Geoffrey Meredith. "Segmenting global markets by generational cohort: Determining motivations by age," Journal of Consumer Behavior, Vol 4, No. 1, (October 2004), pp. 51-63.

With Stephanie Noble. "Cohort Segmentation: An Exploration of Its Validity." Journal of Business Research, 16, no. 12 (December, 2003), pp. 979-987.

With Geoffrey Meredith. Defining Markets, Defining Moments. New York, John Wiley & Sons, 2002.

With Geoffrey Meredith and Alex Hiam. Managing by Defining Moments. New York, John Wiley & Sons, 2002.

With Stephanie Noble. "Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad." Journal of Marketing Management 16, no. 1 (Jan/Feb/Mar, 2000) pp.129-142.

With Geoffrey Meredith and Stephanie Noble. "Defining Moments: Segmenting by Cohorts." Marketing Management, 9. no. 3 (Fall 2000) pg. 48-53.

With Alex Hiam. The Portable M.B.A. in Marketing. 2nd ed. New York, John Wiley & Sons, 1998.

Academic and Professional Activities:

Founder, and past president, Association for Health Care Research

Adviser for Professional Update Diploma, Executive Development Program, EFL Kunskapsutveckling, Lund, Sweden, 1996- present

Awards:

Fulbright Hays Award, University of Lund, Sweden

Findus visiting professorship, Holger Crafoord School of Economics and Management, University of Lund,  Sweden

Isenberg School of Management Outstanding Teacher of the Year Award, 2002