Charles D. Schewe
Professor of Marketing
Office: SOM 221C
Phone: 413-545-5672
E-mail: schewe@mktg.umass.edu
Currently Teaching: MKTG 491J
Previously Taught: MKTG 410, MKTG 437
Ph.D., Northwestern University, 1972
M.B.A., University of Michigan, 1965
A.B., University of Michigan, 1964
Selected Publications:
With Geoffrey Meredith. "Segmenting global markets by generational cohort: Determining motivations by age," Journal of Consumer Behavior, Vol 4, No. 1, (October 2004), pp. 51-63.
With Stephanie Noble. “Cohort Segmentation: An Exploration of Its Validity.” Journal of Business Research, 16, no. 12 (December, 2003), pp. 979-987.
With Geoffrey Meredith. "Defining Markets, Defining Moments". New York, John Wiley & Sons, 2002.
With Geoffrey Meredith and Alex Hiam, Managing by Defining Moments. New York, John Wiley & Sons, 2002.
With Stephanie Noble. “Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad.” Journal of Marketing Management 16, no. 1 (Jan/Feb/Mar, 2000) pp.129-142.
With Geoffrey Meredith and Stephanie Noble. “Defining Moments: Segmenting by Cohorts.” Marketing Management, 9. no. 3 (Fall 2000) pg. 48-53.
With Alex Hiam. The Portable M.B.A. in Marketing. 2d ed. New York: John Wiley & Sons, 1998.
Academic and Professional Activities:
Founder, and past president, Association for Health Care Research
Adviser for Professional Update Diploma, Executive Development Program, EFL Kunskapsutveckling, Lund, Sweden, 1996- present
Awards:
Fulbright Hays Award, University of Lund, Sweden
Findus visiting professorship, Holger Crafoord School of Economics and Management, University of Lund, Lund, Sweden
Isenberg School of Management Outstanding Teacher of the Year Award, 2002
