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Isenberg School of Management Department of Marketing

Brian P. Brown

Assistant Professor

Office: SOM 345
Phone: 413-545-5639
E-mail: bpbrown@som.umass.edu
Syllabus: MKTG 491B, MKTG 591B

Ph.D., Georgia State University, 2007
M.B.A., Duke University, 1994
B.A., University of Virginia, 1987

Academic and Professional Activities:

Member, American Marketing Association (AMA),

Academy of Marketing Science (AMS),

National Black MBA Association (NBMBAA)

Research Grants:

2006 Southern Region Education Board (SREB) Dissertation Fellow Award

2006 National Black MBA Association (NBMBAA) Ph.D. Fellowship Award

2006 American Marketing Association Foundation (AMAF) Ph.D. Scholarship

Awards:

2006 GTA Teaching Excellence Award, Georgia State University

2002 American Marshall Memorial Fellowship (AMMF) Recipient

Photo: Professor Brian Brown

Research Interests:

Business-to-Business marketing; Brand strategy; Product management


Teaching Interests:

Business-to-Business marketing