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Brian P. Brown
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Education:Ph.D., Georgia State University, 2007 |
Research/Teaching Interests:Business-to-Business marketing Brand strategy Product management
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Recent Publications
Brown, Brian P., Alex R. Zablah, and Danny N. Bellenger, "The Role of Mentoring in Promoting Organizational Commitment among Black Managers: An Evaluation of the Indirect Effects of Racial Similarity and Shared Racial Perspectives," Journal of Business Research, 61(7), p. 732.
Danny N. Bellenger and Wesley J. Johnston, (2007), "The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy," Journal of Business Market Management, 1(3), p. 209.
Papers Presented
Brown, Zablah and Donthu, "Cognitive, Attitudinal and Behavioral Brand Dimensions within an Organizational Buying Context," Summer American Marketing Association, 2008.
Zablah, Bellenger and Johnston, "Determinants of Brand Sensitivity in Organizational Buying Contexts," Center for Business and Industrial Marketing Academic Workshop, 2008.
Sichtmann, Christina and Brian P. Brown. "Product-to-Service Brand Extensions in B2B Settings: A Theoretical Framework of Success Drivers." Thought Leaders International Conference on Brand Management, Birmingham, U.K., April 2007.
Brown, Brian P., Bellenger, Danny N., and Johnston, Wesley J., "Determinants of Brand Sensitivity in an Organizational Buying Context." Academy of Marketing Sciences 2006.
"Determinants of Brand Sensitivity and Supplier Choice in an Organizational Buying Context." Center for Business and Industrial Marketing Academic Workshop 2006.
--- and George P. Moschis, "Spiraling Downward: An Illustration of Social Breakdown Syndrome's Effects on Mature Consumer's Coping Strategies." Academy of Consumer Research 2005.
"The Relationship between Perceived Degree of Similarity and Mentor/Protégé Outcomes: The Implications of Cross-Race Dyads in a Sales Context." Academy of Marketing Sciences 2004.
Academic and Professional Activities:
Member, American Marketing Association (AMA),
Academy of Marketing Science (AMS),
National Black MBA Association (NBMBAA)
Research Grants:
2006 Southern Region Education Board (SREB) Dissertation Fellow Award
2006 National Black MBA Association (NBMBAA) Ph.D. Fellowship Award
2006 American Marketing Association Foundation (AMAF) Ph.D. Scholarship
Awards:
2006 GTA Teaching Excellence Award, Georgia State University
2002 American Marshall Memorial Fellowship (AMMF) Recipient
