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Professor Alexander Hiam

Alexander W. Hiam

Lecturer of Marketing 


Telephone: 413-545-5668

Email: alex.hiam@mktg.umass.edu

Office: SOM 327

 


Education:

M.B.A., University of California, Berkeley, 1986

A.B., Harvard College, 1980

 Research/Teaching Interests:


Selected Publications:

Business Innovation For Dummies. New York, John Wiley & Sons, 2010

Marketing For Dummies. 3rd Ed. New York, John Wiley & Sons, 2009

Marketing Kit For Dummies. 3rd Ed. New York, John Wiley & Sons, 2009

With Roy J. Lewicki. Mastering Business Negotiation. New York, Jossey-Bass, 2006

Motivational Management. New York, AMACOM, 2002

Making Horses Drink: How to Lead & Succeed in Business. California, Entrepreneur Press, 2002

The 24 Hour MBA. Massachusetts, Adams Media Corporation, 2000

Motivating & Rewarding Employees: New and Better Ways to Inspire Your People. Massachusetts, Adams Media Corporation, 1999

With Roy J. Lewicki. The Fast-Forward MBA in Negotiation and Deal-Making. New York, John Wiley & Sons, 1999

With Charles Schewe. The Portable MBA in Marketing. 2nd Ed. New York, John Wiley & Sons, 1998

The Manager's Pocket Guide to Creativity. Massachusetts, HRD Press, 1998

The Portable Conference on Change Management. Massachusetts. HRD Press, 1997

With Karen W. Olander. The Entrepreneur's Complete Sourcebook. New Jersey,  Prentice Hall, 1996

With Roy J. Lewicki. Think Before You Speak. New York, John Wiley & Sons, 1996

With Kenneth H. Blanchard, Robert Nelson & Charles Schewe. Exploring the World of Business. Worth Publishers, 1996

With Susan Angle. Adventure Careers. 2nd Ed. New Jersey, Career Press, 1996

Quality Function Deployment. Massachusetts, American Management Association, 1994

With Conference Board. Closing the Quality Gap: Lessons from America's Leading Companies. New Jersey, Prentice Hall, 1992

The Vest-Pocket Marketer. New Jersey, Prentice Hall, 1991

The Vest-Pocket CEO: Decision-Making Tools for Executives. New Jersey, Prentice Hall, 1990

Professional Activities:

Board of Directors & Executive Committee of Manomet Center for Conservation Sciences

Board of Directors for the following Organizations;

The Webster Foundation

Woods Hole Oceanographic Institute

Pocomtuck Valley Memorial Association

The Bement School

Awards:

Artistic Excellence Award, 2005