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Alexander W. HiamLecturer of Marketing
Email: alex.hiam@mktg.umass.edu Office: SOM 327 |
Education:M.B.A., University of California, Berkeley, 1986 A.B., Harvard College, 1980 |
Research/Teaching Interests: |
Selected Publications:
Business Innovation For Dummies. New York, John Wiley & Sons, 2010
Marketing For Dummies. 3rd Ed. New York, John Wiley & Sons, 2009
Marketing Kit For Dummies. 3rd Ed. New York, John Wiley & Sons, 2009
With Roy J. Lewicki. Mastering Business Negotiation. New York, Jossey-Bass, 2006
Motivational Management. New York, AMACOM, 2002
Making Horses Drink: How to Lead & Succeed in Business. California, Entrepreneur Press, 2002
The 24 Hour MBA. Massachusetts, Adams Media Corporation, 2000
Motivating & Rewarding Employees: New and Better Ways to Inspire Your People. Massachusetts, Adams Media Corporation, 1999
With Roy J. Lewicki. The Fast-Forward MBA in Negotiation and Deal-Making. New York, John Wiley & Sons, 1999
With Charles Schewe. The Portable MBA in Marketing. 2nd Ed. New York, John Wiley & Sons, 1998
The Manager's Pocket Guide to Creativity. Massachusetts, HRD Press, 1998
The Portable Conference on Change Management. Massachusetts. HRD Press, 1997
With Karen W. Olander. The Entrepreneur's Complete Sourcebook. New Jersey, Prentice Hall, 1996
With Roy J. Lewicki. Think Before You Speak. New York, John Wiley & Sons, 1996
With Kenneth H. Blanchard, Robert Nelson & Charles Schewe. Exploring the World of Business. Worth Publishers, 1996
With Susan Angle. Adventure Careers. 2nd Ed. New Jersey, Career Press, 1996
Quality Function Deployment. Massachusetts, American Management Association, 1994
With Conference Board. Closing the Quality Gap: Lessons from America's Leading Companies. New Jersey, Prentice Hall, 1992
The Vest-Pocket Marketer. New Jersey, Prentice Hall, 1991
The Vest-Pocket CEO: Decision-Making Tools for Executives. New Jersey, Prentice Hall, 1990
Professional Activities:
Board of Directors & Executive Committee of Manomet Center for Conservation Sciences
Board of Directors for the following Organizations;
The Webster Foundation
Woods Hole Oceanographic Institute
Pocomtuck Valley Memorial Association
The Bement School
Awards:
Artistic Excellence Award, 2005






