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Isenberg School of Management Department of Marketing
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On-Campus Isenberg BBA Transfer Information Session

Wed., Oct 22, 2008: 5:30pm

Learn more about applying to Isenberg School of Management B.B.A. degree program as an on-campus transfer student.

 

On-Campus Isenberg BBA Transfer Information Session

Tue., Nov 18, 2008: 5:30PM

Learn more about applying to Isenberg School of Management B.B.A. degree program as an on-campus transfer student.

 

On-Campus Isenberg BBA Transfer Information Session

Wed., Nov 19, 2008: 5:30pm

Learn more about applying to Isenberg School of Management B.B.A. degree program as an on-campus transfer student.

 

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Recent News

Welcome!

Welcome to the Marketing Department. Marketing is an essential business activity for profit and nonprofit organizations worldwide. Isenberg Marketing majors get more than just a classroom education, students are assigned class projects that give them a chance to work with local companies and tackle key business marketing issues.

An Isenberg marketing degree gives you a wide range of marketing expertise encompassing consumer behavior, brand strategy, personal selling, product management and promotional strategy. The Isenberg program prepares you for rewarding career options in business, government and the nonprofit sector.

The Isenberg Marketing faculty include experts on international, non-profit, business 2 business and environmental marketing. Our faculty members also explore & teach fundamental issues on a wide range of marketing topics:


  • Advertising & Communication

  • Brand Management

  • Direct Marketing

  • Environmental Marketing

  • Internet Marketing

  • Legal & Ethical Decision Making

  • Marketing Management

  • New Product Development

  • Professional Sales

  • Public Relations

  • Retail Management & Technology

  • Service Marketing



Marketing Club News

The Marketing Club has been one of the most active student organizations in the Isenberg School of Management. Learn more about the Marketing Club by visiting their web site.

Fall Seminars:

The Marketing Department schedule of guest speakers for Fall 2008.

Featured Courses

Isenberg Marketing Professors offer innovative and cutting edge courses:

Fall 08
MKTG 491B - Business to Business Marketing with Professor Brian Brown

MKTG 491G - Tools for Professional Success in Marketing with Professor Charles Schewe

MKTG 491L - Managerial Perspectives on Marketing Strategy with Professor Marc Weinberger

Spring 09
MKTG 425 - Sales & Distribution Strategy with Professor Doron Goldman

MKTG 491S - Small Business Marketing with Professors Allen Kronick and Lynn Kendall

Faculty Spotlight

Photo: Prof. Marc Weinberger


Read about Professor Marc Weinberger's latest publication: Research on Humor in Advertising.


Alumni: Get involved with us!


Read the Alumni News and Views Newsletter.