Center for Spectator Sport Research Looks at Sponsorships and Fan-Based Studies

Fri., Mar 14, 2008 The Center for Spectator Sport Research at the University of Massachusetts Amherst is working with sports leagues and sponsors to conduct marketing research that helps match commercial brands prevalent in college bowl games and on NASCAR vehicles with the fans that follow individual sports. The center is located in the sport management department at the Isenberg School of Management at UMass Amherst.

Tracy Schoenadel, CSSR director, says the center serves two important purposes: it gives sport management students hands-on training in marketing research and it helps build industry partnerships with her academic department.

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