Isenberg in the News--November 12, 2014
November 12, 2014
Recent News about Isenberg in the Print and Electronic Media
Isenberg in the News--October 17, 2014
October 17, 2014
Recent news about Isenberg in the print and electronic media
In a visit to Isenberg's Fundamentals of Marketing class, UMass Amherst Provost Katherine Newman discussed the importance of marketing in fostering the campus's competitiveness and reputation.
Two Isenberg Faculty Members Honored at International Conference
October 6, 2014
Two Isenberg professors, Steven Floyd and William Wooldridge, were honored on September 21 by the Strategic Management Society at its annual conference in Madrid for their 25-year impact on research involving middle managers, strategy processes, and corporate strategic renewal.
Isenberg Professor Views Failures as Critical to Success
October 3, 2014
"Whenever you aspire to be creative-to stretch yourself and take risks-you're bound to have setbacks. In other words, you're going to fail to some degree as a prelude to success," observes Charles Manz, Isenberg's Nirenberg Professor of Leadership.