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Bruce Skaggs

Associate Professor of Strategic Management

Telephone: 413-545-5684
Email: bskaggs@som.umass.edu
Office: SOM 342
Currently Teaching: SOM 497A

Ph.D., The Pennsylvania State University, 1999
M.B.A., Virginia Tech., 1992
B.B.A., University of Kentucky, 1990

Selected Publications:

Skaggs, B., & Snow, C. 2004. The Strategic Signaling of Capabilities by Service Firms in Different Information Asymmetry Environments. Strategic Organization, 2:271-291.

Skaggs, B., & Youndt, M. 2004. Strategic Positioning, Human Capital, and Performance in Service Organizations: A Customer Interaction Approach. Strategic Management Journal, 25:85-99.

Skaggs, B., & Huffman, T. 2003. A Customer Interaction Approach to Strategy and Production Complexity Alignment in Service Firms. Academy of Management Journal, 46:775-786.

Brass, D., Butterfield, K., & Skaggs, B. 1998. Relationships and unethical behavior: A social network perspective. Academy of Management Review, 23: 14-31

Professional Activities:

Academy of Management
Strategic Management Society

Professor Bruce Skaggs

Research Interests:

Strategy and structure in service firms
Competency development and utilization


Teaching Interests:

Strategic management
Organizational theory