HTM Online Certificate in Meeting & Event Management Course Descriptions

 

• HT-MGT 332 Convention Sales

  -Uses personal selling in the hospitality and tourism context specifically targeted to meetings and convention markets for hotels and other lodging facilities.

-Emphasis is on improving interpersonal communication skills and use of industry software. 

 

• HT-MGT 334 Event Management

  -Introduction to functions of planning meetings and events.

  -Emphasizes project scheduling and planning of actual events and includes:  Site selection, contract negotiations, selection of suppliers, obtaining sponsorships, and budgeting.

 

• HT-MGT 382 Hospitality Market Management

  -Uses marketing fundamentals and techniques relative to the hospitality and tourism industry.

  -Specific emphasis on using the marketing mix to develop effective marketing programs within the contraints of the external environment.

 

 

• HT-MGT 397G Meeting, Convention & Event Management

  -Requirements  are planning and programming large-scale special events and conferences.

  -Course includes:  Developing goals, objectives, and evaluating techniques related to these events.

 

• HT-MGT 457 Catering and Banquet Management

  -Analysis and evaluation of food and beverage systems in catering operations.

  -Emphasis is on planning, coordinating and improving operations.