Prof. Rodney Warnick

Rodney B. Warnick


Telephone: 413-545-6629


Office: Flint 204D


View CV (pdf)


Ph.D., Penn State University, 1983
M.R.P., Penn State University, 1982
M.S., University of Montana, 1976
B.S., Frostburg State University, 1975


Research/Teaching Interests:

Recreation, Sport, and Tourism Trends
Consumer Behavior in Recreation, Sports, and Tourism
Service Marketing in the Hospitality, Sports, and Tourism Industries
Club Management
Hospitality and Tourism Marketing
Recreation and Resort Management




Selected Publications

Warnick, Rodney B.; Bojanic, David C.; Mathur, Apurv; and Ninan, Deepak.  2011.  "Segmenting Event Attendees Based on Travel Distance, Frequency of Attendance, and Involvement Measures: A Cluster Segmentation Technique."  Event Management Journal.  (15)1:  77-90. (peer refereed journal article)

Warnick, Rodney B.; Schuett, Michael A.; Kuentzel, Walt; More, Thomas A.  2010.  Changes in national park visitation (2000-2008) and interest in outdoor activities (1993-2008).   In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 204-213.  (peer reviewed conference proceedings publication)

Warnick, Rodney B.  2009.  New England's travel and tourism markets: trends in geographic target markets beyond the 90s--the y2k decade.   In: Klenosky, David B.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2008 Northeastern Recreation Research Symposium; 2008 March 30 - April 1; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-42. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 148-157.  (peer reviewed conference proceedings publication)


Kim, Jinhoo, David C. Bojanic, and Rodney B. Warnick. 2009. "Price Bundling and Travel Product Pricing Practices Used by Online Channels of Distribution." Journal of Travel Research. 47 (4):  403-412.  (Peer
refereed journal article

Schuett, Michael A., Rodney B. Warnick, and Jennifer Lu. 2009. "Qualitative Analysis of National Outdoor Recreation Surveys."  Journal of Park and Recreation Administration. 27 (2):   46-59. (Peer refereed
journal article

Warnick, Rodney B. and Meng Cheng.  2008.  "Female Travel Trends: A Look Back to the Future."   Tourism Research International.   12(2): 139-165.


Bojanic, David, Rodney B. Warnick and Michael Musante.  2007.  "An Extension of Burgernomics: Using aFull-Service Restaurant Product to Measure Purchasing Power Parity."   Journal of Hospitality Financial Management.   15 (1):  57-69.


Stevens, Thomas and Rodney B. Warnick (Co-PIs).  2008-2010. Title: "An Assessment of Factors Affecting Forest Recreation Participation Trends."  A Joint Venture Agreement between the US Forest Service, U.S. Department of Agriculture Northeast Research Station and the University of Massachusetts at Amherst.  Competitive Research Project, Funded. 


Warnick, Rodney B.  2006.  "Image Analysis in Club Management."  Club Management.  85 (6): 64-71. 


Warnick, Rodney B. and David C. Bojanic.  2006.  "Return to Academia Grant."   Provost's Office of Research program entitled, Research Leadership Action (RLA)  funded with matching funds of from New England Club Managers Association,  UMass Alumni Association, and UMass Outreach.  Funded one-day workshop of club managers and keynote speakers for industry and research outreach and management training.


Warnick, Rodney B.  2005.  "Back to the Future:  Trends in the Northeast Recreation,

Tourism and Future Research.  A Founders' Forum Presentation." In: Peden, John G.; Schuster, Rudy M., comps., eds. Proceedings of the 2005 Northeastern Recreation Research  Symposium.   2005 April 10-12; Bolton Landing, NY. Gen. Tech. Rep. NE-341. Newtown Square, PA: U.S. Forest Service, Northeastern Research Station. pp. 110-118.


Robertson, Robert and Rodney B. Warnick.  2008.  "Recreation Activities in Rural America" in Encyclopedia of Rural America: The Land and People. Volume 2, M-Z.. "Chapter 6", Santa Babara, CA: ABC-CLIO, Inc.


"Rural Recreation Lifestyles: Trends in Recreation Activity Patterns and Self-Reported Quality of Life and Health: An Exploratory Study," Journal of Park and Recreation Administration, 20(4), 2002: 37-64.


With Lori Pennington-Gray and Deborah K. Kerstetter. "Forecasting Travel Patterns Using Palmore's Cohort Analysis," Journal of Travel and Tourism Marketing, 13 (1/2), 2002: 127-145.

With Tony Lachowetz, William A. Sutton, Mark A. McDonald, and John Clark. "Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)," International Journal of Sports Marketing & Sponsorship, 3 (4), winter 2002: 403-427.

With John R. Kelly. Recreation Trends and Markets: The 21st Century. Champaign, Illinois: Sagamore Publishing Company, 2001.


Academic and Professional Activities


Department Head, 2007-2009, Department of Hospitality and Tourism Management, Isenberg School of Management

Faculty Intern, The Breakers, Palm Beach, Florida, summer 2008

Development Project 2008, Newmarket International, Delphi Software Donation to Hospitality and Tourism Management Department      
Funded Contract Project, 2007, Plum Creek Rezoning and Market Demand Project, Greenville, Maine Moosehead Lake Region

Planning Board Member, Northeast Recreation Research Conference
Associate Editor, Journal of Hospitality & Leisure Marketing
Chair, Department Scholarship Committee
Chair, UMass NCAA Accreditation Review Committee and Athletic Council



Center for Teaching TeachNology Fellow
Club Foundation Faculty Fellowship

Consulting/Research Grant Activities

Consultant to the PGA and Smuggler's Notch Resort
Research Grants from Massachusetts Department of Environmental Management, LPGA, and NBA