Rodney B. Warnick

Department Head and Professor

Telephone: 413-545-6629
E-mail: warnick@ht.umass.edu
Office: Flint 204D
Currently Teaching: Lecture Series, HT-MGT 336
Previously Taught: HT-MGT 383, HT-MGT 492W

Ph.D., Penn State University, 1983
M.R.P., Penn State University, 1982
M.S., University of Montana, 1976
B.S., Frostburg State University, 1975

Selected Publications

“Rural Recreation Lifestyles: Trends in Recreation Activity Patterns and Self-Reported Quality of Life and Health: An Exploratory Study,” Journal of Park and Recreation Administration, 20(4), 2002: 37-64.

With Lori Pennington-Gray and Deborah K. Kerstetter. “Forecasting Travel Patterns Using Palmore’s Cohort Analysis,” Journal of Travel and Tourism Marketing, 13 (1/2), 2002: 127-145.

With Tony Lachowetz, William A. Sutton, Mark A. McDonald, and John Clark. “Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA),” International Journal of Sports Marketing & Sponsorship, 3 (4), winter 2002: 403-427.

With John R. Kelly. Recreation Trends and Markets: The 21st Century. Champaign, Illinois: Sagamore Publishing Company, 2001.

Academic and Professional Activities

Planning Board Member, Northeast Recreation Research Conference
Associate Editor, Journal of Hospitality & Leisure Marketing
Chair, Department Scholarship Committee
Chair, UMass NCAA Accreditation Review Committee and Athletic Council

Awards

Center for Teaching TeachNology Fellow
Club Foundation Faculty Fellowship

Consulting/Research Grant Activities

Consultant to the PGA and Smuggler’s Notch Resort
Research Grants from Massachusetts Department of Environmental Management, LPGA, and NBA