Prof. Miyoung Jeong

Miyoung Jeong

Associate Professor of Hospitality Operations and Technology 

Telephone: 413-545-4045


Office: Flint 204A


View CV (pdf)


Ph.D., Pennsylvania State University, 1998
M.S., University of Nevada, Las Vegas, 1993
M.S., Sejong University, Seoul, Korea, 1990
B.A., Kyungbook National University, Taegu, Korea, 1986




Research/Teaching Interests:

Online information search behavior
Lodging operations
Green marketing
Self-service technology
Website quality
Hospitality Operations
Hospitality Technology
Quantitative Decision Making



Selected Recent Publications

Lee, S., & Jeong, M. (under review) Are all consumers' persuasion knowledge created equal? Boundary conditions for consumer persuasion knowledge in narrative persuasion. Psychology & Marketing.
Lee, S., & Jeong, M. (under review). Does my feeling matter? Roles of consumption emotion and its consequences at a festival. International Journal of Tourism Research.
Choi, C.B., & Jeong, M. (under revision). Revenue management and perceptions of fairness: The moderating role of hotel reputation. Journal of Hospitality & Tourism Research

Oh, H., Jeong, M., Lee. S., & Warnick, R. (Accepted). Attitudinal and situational determinants of self-service technology use. Journal of Hospitality & Tourism Research.
Oh, H., Jeong, M., & Baloglu, S. (2013). Tourists' adoption of self-service technologies at resort hotels. Journal of Business Research,  66(6), 692-699.

Lee, S., & Jeong, M. (2012). Effects of e-servicescape on consumers' flow experiences. Journal of Hospitality & Tourism Technology. 3(1).

Oh, H., & Jeong, M. (2010). Evaluating stability of the performance-satisfaction relationship across selected lodging market segments. International Journal of Contemporary Hospitality Management, 22(7), 953
- 974 

Kim, H., Fiore, A., Niehm, L., & Jeong, M. (2010). Consumer innovativeness and behavioral intentions towards pop-up retail. International Journal of Retail and Distribution Management. 38(2), 133.

Chen, C., & Jeong, M. (2009). Students' perspectives of environmental education needs in the hospitality curricula. Journal of Hospitality and Tourism Education, 21(2), 41-47.

Jeong, M., Fiore, A.M., & Niehm, L. (2008). An educational module for enhancing business strategies for websites of small rural firms: An experience economy approach. Tools of the Trade. Journal of Extension. Available at

With M. Jeon. Customer reviews of hotel experiences through Consumer Generated Media (CGM). Journal of Hospitality & Leisure Marketing, 17(1/2), 121-138, 2008.

With C. Morosan. Role of the Internet in the process of travel information search. Information Technology in Hospitality. 5(1), 2008
With C. Morosan. Users' perceptions of two types of hotel reservation Web sites. International Journal of Hospitality Management. 27(2), 284-292, 2008.

With L. Niehm, A. Fiore. & H. Kim. Pop-up retail's acceptability as an Innovative business strategy and enhancer of the consumer shopping experience. Journal of Shopping Center Research. 13(2), 1-30, 2007.

With A. Fiore, L. Niehm, H. Oh, & C. Hausafus. Experience economy strategies: Adding value to small business operations. Journal of Extension, 2007
With H. Oh, & A. Fiore. Measuring the experience economy. Journal of Travel Research , 46(2), 119-132, 2007.

With H. Oh, & M. Gregoire. Role of Website quality in the decision process of making hotel room reservations. Information Technology in Hospitality, 4(1), 3-13, 2005.

With J. Choi. Effects of picture presentations on customers' behavioral intentions on the Web. Journal of Travel & Tourism Marketing, 17(2/3), 193-204, 2004.
An exploratory study of perceived importance of Web site characteristics: The case of the Bed & Breakfast industry. Journal of Hospitality & Leisure Marketing, 11(4), 29-44, 2004.

With H. Oh. An extended process of value judgment. International Journal of Hospitality Management, 23(4), 343-362, 2004.

With H. Oh. Moderating effects of travel purpose and past experience on the relationship between product performance and lodging repurchase. Journal of Hospitality & Leisure Marketing, 11(2/3), 139-158, 2004.

With B. Horton, & H. Oh. Student evaluations of courses and instructors: An exploratory insight into the process and its implications. Journal of Hospitality & Tourism Education, 16(2), 34-42, 2004.

Academic and Professional Activities

Ad hoc reviewer for: International Journal of Hospitality Management, Tourism Management, Journal of Travel & Tourism Marketing, Information Technology in Hospitality.
Collateral Reviewer for Research Grant Proposals, American Hotel & Lodging Educational Foundation


W. Bradford Wiley Memorial Best Research Paper of the Year Award (with Oh and Fiore) 2008
Best paper awarded by National Tourism Association's 35th Travel and Tourism Research Association (TTRA) (with Oh and Fiore) 2004
Best article of the year by International Journal of Hospitality Management (with Oh and Gregoire) 2003
Best paper of the year by The Council on Hotel, Restaurant, and Institutional Education (CHRIE) 2003, 2000