Linda SheaLinda Shea

Professor of Marketing and
Associate Dean for Undergraduate Programs

Telephone: 413-545-4039


                             Office: Isenberg 206


                             View CV (pdf)



Ph.D., University of Colorado, Boulder
M.A., University of Northern Colorado
B.S., University of Northern Colorado


Research/Teaching Interests:

Consumer Expectations and Service Quality
Complaint Behavior and Service Recovery

Services Marketing; Research Methods

Selected Recent Publications

Shea, L. J. & Roberts, C. (2012). 2012 Hospitality and tourism educators compensation analysis, Journal of Hospitality and Tourism Education, 24(4).


Shea, L. J. & Roberts, C. (2009) Pioneers of the hospitality industryLessons from leaders, innovators, and visionaries, Edited volume.  International CHRIE.


Johanson, M. M., Ghiselli, R., Shea, L., & Roberts, C. (2010). Changing competencies of hospitality industry leaders: A 25-year review. Journal of Hospitality and Tourism Education, 22(2).


Shea, L. J. (May, 2009) Using Consumer Perceived Ethicality as a Guideline for Corporate Social Responsibility Strategy: A Commentary Essay, Journal of Business Research, Elsevier, Inc.


Shea, L.J. and Roberts, C. (2008) Compensation analysis:  The 2008

I-CHRIE salary study, Journal of Hospitality and Tourism Education, 20 (4).

Shea, L.,  Enghagen, L. and A. Khullar. A. "Consumer Complaint Behavior via the Internet: A Content Analysis of Responses," Journal of Travel and Tourism Marketing, special edition on E-Consumer Behavior, Vol. 17 (2/3), 2004.

Academic and Professional Activities

Executive Co-Editor,  Perspectives in Asian Leisure and Tourism 2007- present

Executive Co-Editor, Journal of Hospitality and Tourism Education 2002-2009
Associate Co-Editor, Marketing section, International Encyclopedia of Hospitality and Tourism, (Abe Pizam, Ed.). 2004.

Editorial Review Board, Journal of Business Research, Journal of Vacation Marketing and Journal of Hospitality and Tourism Education
Content Specialist, Marketing Track Competitive Papers, International CHRIE, 2004-2007
Associate Editor, Conference Proceedings


2010 Graduate Faculty Teaching Award for Excellence in Graduate Education, Northeastern Association of Graduate Schools 

2010 John Wiley & Sons Innovation in Teaching Award, International CHRIE

Lily Teaching Fellow
Outstanding Reviewer, International CHRIE
Outstanding Teaching Certificate, Office of Continuing Education
Graduate Student Mentoring Grant Recipient; Graduate Council Ethics Grant Recipient