Haemoon Oh
 

Department Head and Professor of Marketing 


Telephone: 413-545-2061

Email: oh@isenberg.umass.edu

Office: Flint 107

 

View CV (pdf)

 


Education:

Ph.D., Pennsylvania State University
M.S., University of Nevada, Las Vegas

 

 

 

 

 Research/Teaching Interests:

Consumer value judgment
Experiential consumption
Branding and image formation
Self service technology
Scale construction and validation
Marketing and consumer behavior
Marketing research
Research methods 


 

Selected Publications


Asatryan, V., & Oh, H., (2008). Psychological ownership theory: An exploratory application in the restaurant industry. Journal of Hospitality & Tourism Research, 32(3), 363-386.

Oh, H., Fiore, A. M., & Jeong, M. (2007). Measuring the experience economy: Tourism applications. Journal of Travel Research, 46(2), 119-132.

Kwun, J. W., & Oh, H. (2006). Consumer evaluations of brand portfolios. International Journal of Hospitality Management, 9(4), 3-23.

Oh, H., Kim, B., & Shin, J. (2004). Hospitality and tourism marketing: Recent developments in research and future directions. International Journal of Hospitality Management, 23, 425-447.

Oh, H. (2003). Reexamining recovery paradox effects and impact ranges of service failure and recovery. Journal of Hospitality & Tourism Research, 27(4), 402-418.

Oh, H. (2001). Revisiting importance-performance analysis. Tourism Management, 22, 617-627.

Oh, H., & Hsu, C. (2001). Volitional and nonvolitional aspects of gambling behavior. Annals of Tourism Research, 28(3), 618-637.

Oh, H. (2000). Diners' perception of quality, value, and satisfaction: A practical viewpoint. Cornell Hotel and Restaurant Administration Quarterly, 41(3), 58-66.

Oh, H., & Parks, S. C. (1997). Customer satisfaction and service quality: A critical review of the literature and research implications for the hospitality industry. Hospitality Research Journal, 20 (3), 35-64.

Current Professional Activities


Editorial Review Board: Journal of Hospitality & Tourism Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing & Management, Journal of Travel & Tourism Marketing, International Journal of Hospitality Management, Cornell Hospitality Administration Quarterly, Journal of Foodservice Business Research

Recent Awards

Alumni Award - Emerging Graduate Professional, School of Hospitality Management, The Pennsylvania State University. 2008

The W. Bradford Wiley Memorial Best Research Paper of the Year Award, The International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE). 2008

Best Paper, The Annual International Convention & Expo Summit, University of Nevada, Las Vegas. 2008

Best Article of the Year, International Journal of Hospitality Management. 2004

Best Paper, Travel and Tourism Research Association (TTRA), sponsored by National Tourism Organization. 2004