Haemoon Oh
 

Department Head and Professor of Marketing 


Telephone: 413-545-2061

Email: oh@isenberg.umass.edu

Office: Flint 107

 

View CV (pdf)

 


Education:

Ph.D., Pennsylvania State University
M.S., University of Nevada, Las Vegas

 

 

 

 

 Research/Teaching Interests:

Consumer value judgment
Experiential consumption
Branding and image formation
Self service technology
Scale construction and validation
Marketing and consumer behavior
Marketing research
Research methods 


Selected Recent Publications

  • Oh, H., Jeong, M., Lee, A., & Warnick, R. (in press). Attitudinal and situational determinants of self- service technology use. Journal of Hospitality & Tourism Research

 

  • Oh,H.,Jeong, M., & Baloglu, S. (2013). Tourists' adoption of self-service technologies at resort hotels. Journal of Business Research, 66(6), 692-699.

  • Lee, S., & Oh, H. (in press). Effective communication strategies for hotel guests' green behavior.Cornell Hospitality Quarterly.

  • Oh, H., Jeong, M., Lee, A., & Warnick, R. (in press). Attitudinal and situational determinants of self- service technology use. Journal of Hospitality & Tourism Research.

 

  • Oh,H.,Jeong, M., & Baloglu, S. (2013). Tourists' adoption of self-service technologies at resort hotels. Journal of Business Research, 66(6), 692-699.

 

  • Hsu, C., Oh, H., & Assaf, A.  (2012). A customer-based lodging brand equity model. Journal of

Travel Research, 51(1), 81-93.

 

  • Hyun, S., & Oh, H. (2011). Re-examination of Herzberg's two-factor theory of motivation in the

Korean Army foodservice operations. Journal of Foodservice Business Research, 14(2), 100-121.

 

  • Oh,H., & Jeong, M. (2010).  Evaluating stability of the performance-satisfaction relationship across selected lodging market segments.  International Journal of Contemporary Hospitality Management,22(7), 953-974.

  • Park, M., Oh, H., & Park, J. (2010).  Measuring the experience economy of film festival participants.

International Journal of Tourism Sciences, 10(2), 35-54.

 

  • Slevitch, L., & Oh, H. (2010).  Asymmetric relationship between attribute performance and customer satisfaction: A new perspective.  International Journal of Hospitality Management, 29(4), 559-569.

 

  • Oh, H., Kim, H., & Hong, K. (2009). A dynamic perspective of meeting planners' satisfaction.

Tourism Management, 30(4), 471-482.

 

  • Asatryan, V., &Oh, H., (2008). Psychological ownership theory: An exploratory application in the restaurant industry. Journal of Hospitality & Tourism Research, 32(3), 363-386.

 

Current Professional Activities


Editorial Review Board: Journal of Hospitality & Tourism Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing & Management, Journal of Travel & Tourism Marketing, International Journal of Hospitality Management, Cornell Hospitality Administration Quarterly, Journal of Foodservice Business Research

Recent Awards

  • Alumni Award - Emerging Graduate Professional, School of Hospitality Management, The Pennsylvania State University. 2008
  • The W. Bradford Wiley Memorial Best Research Paper of the Year Award, The International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE). 2008
  • Best Paper, The Annual International Convention & Expo Summit, University of Nevada, Las Vegas. 2008
  • Best Article of the Year, International Journal of Hospitality Management. 2004
  • Best Paper, Travel and Tourism Research Association (TTRA), sponsored by National Tourism Organization. 2004