Easwar Iyer

Associate Professor of Marketing; Department Head

Office: SOM 221A
Phone: 413-545-5667
Email: iyer@mktg.umass.edu
Syllabus: MKTG 412

Ph.D., University of Pittsburgh, 1984
M.B.A., Indian Institute of Management, 1973
B.Tech., Indian Institute of Technology-Chennai, 1971

Selected Publications:

With S. B. Banerjee and R. K. Kashyap. “Corporate Environmentalism: Antecedents and Role of Industry Type” Journal of Marketing, 67:2 (April 2003), p. 106-122.

“Theory of Alliances: Partnership and Partner Characteristics” Journal of Nonprofit and Public Sector Marketing, 11:1, (2003) p. 41-58.

“Attitudes and Behaviors of College Students in Regards to the Environment and Recycling,” Academy of Marketing Science Conference, (May 2001) San Diego, CA.

“A Framework to Understand Contextual Effects on Recycling Behavior,” Marketing and Public Policy Conference, (June 2001) Washington D. C.

“Is Regulation Protecting Online Privacy? A Methodological Assessment of Web Sweeps,” Marketing and Public Policy Conference, (June 2001) Washington D. C.

With E.L. White. "Flush, Rinse, and Call the Physician," Marketing and Public Policy Proceedings, (ed.) Alan Andreasen, Alex Simonson and N. Craig Smith, (1998) Washington D. C., p. 6.

Academic and Professional Activities:

Department Head (Chair), Marketing Department, University of Massachusetts, Amherst
Co-chairperson, Public Policy and Marketing Conference, 1997
Special-issue editor, Journal of Advertising, Spring 1995
Editorial board member, Journal of Public Policy and Marketing
Editorial board member, Journal of the Academy of Marketing Science

Awards:

Advertising Education Foundation
Professor in residence, San Francisco offices of J. Walter Thompson Advertising Agency
Social Science Research Council
Keynote speaker, “Advertising Consumption and the New Middle Class in India,” Monterey, Calif.