Lecture: Earning Market-Share Gains and Price Premiums via Customer Value Mapping

October 26, 2012

1:30 - 3:30pm


Isenberg 112 (wheelchair accessible)


Fatima Hajjat, , fhajjat@som.umass.edu

Dr. Bradley T. Gale, president and founder of Customer Value, Inc., will be the guest speaker at this joint Finance and Marketing Seminar. All are invited to attend.


Dr. Gale has consulted on marketing and competitive strategy for such companies as BP, Honeywell, John Deere, Mars, Milliken, Nortel, Syngenta, and Unilever. Before founding Customer Value, Inc., Dr. Gale spent five years as managing director and CEO of The Strategic Planning Institute. He also served as Research Director for PIMS, a multi-company research program that measures the Profit Impact of Market Strategy where he co-authored The PIMS Principles: Linking Strategy to Performance.


More information about this guest speaker.