Kaimei Zheng

Director of e-Business Management

Telephone: 413-545-5627

Email: kzheng@isenberg.umass.edu

Office: Isenberg 333

Education:

M. B. A., University of Massachusetts, 1990
B. A., Renmin University of China, 1983

Research/Teaching Interests:

Search Engine Marketing
E-Commerce Infrastructure
Web Analytics and Business Intelligence
Internet Security
Internet Marketing
Management of Information System

Academic Activities

In the early stages of the dot com boom, drawing on her ten years of IT experience as an MIS manager, Kaimei Zheng developed the graduate course, "Internet Commerce," for MBA students, and then by collaborating with IBM and working with local companies, she designed the "Internet Business" courses. She has also taught several IT courses such as "Business and Information Systems" and "Internet Marketing."

Kaimei Zheng's courses have a strong Service-Learning component. Local small businesses are invited to classrooms, and students help them to build Web presences as well as formulate e-business strategies.

While teaching, Zheng interviewed many American soldiers in various wars and wrote a book in Chinese, "Wars in the Eyes of American Soldiers." It was published in Beijing in 2008 by Xinhua Publishing House, the official Chinese news agency. The book provided personal accounts of recent American wars from American soldiers' perspectives which Chinese readers had never before had access to, and it was positively reviewed and received in China. To bridge the cultures of the two countries, Kaimei Zheng also teaches "Chinese Culture and Business" courses, taking American students to China on business study tours.

Professional Activities and Award

During the 1990s, Kaimei Zheng worked as an MIS manager for a mid-size service organization for eight years, where she implemented several enterprise resource planning systems, building IT infrastructures and an MIS department.

Kaimei Zheng earned several IBM WebSphere Commerce certifications, and she integrated IBM WebSphere Commerce into her business curriculum. In 2010, she received the IBM Faculty Award for teaching IBM technology to prepare students with "T-shaped" skill sets required in the employment market. In 2011, she was nominated for a Distinguished Academic Outreach Award by the Massachusetts Small Business Development Center.