Meet Dr. Preyas Desai, Editor of Marketing Science
April 1, 2011
1:30pm
Location: | Isenberg 112 (wheelchair accessible) |
|---|---|
Contact: |
Professor Easwar Iyer, (413) 545-5667, iyer@mktg.umass.edu |
Meet Dr. Preyas Desai, Editor of Marketing Science. A journal sponsored by the Institute for Operations Research and Management Science (INFORMS). Now in 30th year of publication, Marketing Science is considered the premier quantitative journal in marketing.
The first half of this talk will describe the editorial policies and review process for the journal. The remainder of the talk will be reserved for discussing questions from the audience.
