Lecture: The Psychology of the Older Adult Consumer
November 30, 2012
10:30am - 12:00pm
Location: | Isenberg 112 (wheelchair accessible) |
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Contact: |
Yana Andonova, , yandonov@som.umass.edu |
Dr. Susan Whitbourne of the UMass Psychology Department will be the guest speaker at this week's Marketing Seminar. All are invited to attend.
The older population is growing rapidly and as it does, so does the
profile of the average adult consumer. This talk will cover the changing
demography of aging, importance of studying cohort differences, and cognitive
changes in later life as these impact consumer behavior. Focus on future
directions of the field and fruitful areas for research will also be covered,
with the goal of stimulating active discussion of relevant issues.
