Lecture: The Psychology of the Older Adult Consumer

November 30, 2012

10:30am - 12:00pm


Isenberg 112 (wheelchair accessible)


Yana Andonova, , yandonov@som.umass.edu

Event Website

Dr. Susan Whitbourne of the UMass Psychology Department will be the guest speaker at this week's Marketing Seminar. All are invited to attend.


The older population is growing rapidly and as it does, so does the profile of the average adult consumer. This talk will cover the changing demography of aging, importance of studying cohort differences, and cognitive changes in later life as these impact consumer behavior. Focus on future directions of the field and fruitful areas for research will also be covered, with the goal of stimulating active discussion of relevant issues.


More information about this guest speaker.