Lecture: Marketing an Olympic Icon: Behind the Business of a Global Sports Superstar

November 27, 2012

7:00 - 8:30pm


Campus Center Auditorium (wheelchair accessible)


Janis Ori, , janis@isenberg.umass.edu

Event Website

The McCormack Department of Sport Management invites you to welcome Peter Carlisle as our Fall 2012 McCormack Executive-in-Residence. 


Peter Carlisle is Managing Director of Octagon's Olympic and Action Sports Division.  A member of the Sports Business Journal's Forty-Under-40 Hall of Fame, Carlisle has represented some of the most recognizable and marketable Olympic personalities of the last decade, most notably managing the career of Olympic icon Michael Phelps. As the leader of Octagon's Olympic practice, he has also guided the careers of Olympic Gold medalists Aly Raisman, Apolo Anton Ohno, Ross Powers, Hannah Teter, Kelly Clark and Seth Wescott, among others.